Saloni Firasta-Vastani is a seasoned consultant and a professor at Goizueta Business School at Emory University, and teaches pricing strategy and monetization curriculum to graduate, executive and undergraduate programs. She is a frequent speaker and commentator at industry conferences and on the radio, TV, and print media channels, such as NPR, CNN, Fox, ABC, and NBC.

Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing at Goizueta Business School at Emory University, has over 350 publications. A global marketing luminary, he is the recipient of PD Converse, Padma Bhushan, Parlin, and Wilkie Awards.

Part I: The forces behind purpose-driven pricing 1. Pricing for societal impact: why does it matter? 2. Seeking internal alignment and true costs 3. Innovation diffusion: pricing for growth 4. Behavioral pricing for a better world faster Part II: Bringing stakeholders along 5. The role of government policy 6. Bringing customers along 7. Ecosystems of collaborators 8. Future implications Part III: Case studies 9. Case studies: the seven tactics.