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In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.
In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.
Über den Autor
Nikos Mourkogiannis; Foreword by Roger Fisher
Zusammenfassung
A groundbreaking approach that will redefine the way we do business
Inhaltsverzeichnis
PART I: WHAT IS PURPOSE?
Introducing Purpose
The Real Value of Purpose
What Purpose Is Not
PART II: GREAT STORIES OF PURPOSE
Tom Watson's Passion for Discovery
Warren Buffett and the Excellence of Financial Artistry
Sam Walton's Altruistic Commitment to the Customer
The Heroic Purpose of Henry Ford and Siegmund Warburg
PART III: HOW PURPOSE BUILDS GREATNESS
Purpose and Morale
Purpose and Innovation
Purpose and Competitive Advantage
Purpose and Leadership
Purpose in Action
Introducing Purpose
The Real Value of Purpose
What Purpose Is Not
PART II: GREAT STORIES OF PURPOSE
Tom Watson's Passion for Discovery
Warren Buffett and the Excellence of Financial Artistry
Sam Walton's Altruistic Commitment to the Customer
The Heroic Purpose of Henry Ford and Siegmund Warburg
PART III: HOW PURPOSE BUILDS GREATNESS
Purpose and Morale
Purpose and Innovation
Purpose and Competitive Advantage
Purpose and Leadership
Purpose in Action
Details
Erscheinungsjahr: | 2008 |
---|---|
Fachbereich: | Management |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
ISBN-13: | 9780230605305 |
ISBN-10: | 0230605303 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Mourkogiannis, Nikos |
Hersteller: | St. Martin's Griffin |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 229 x 152 x 16 mm |
Von/Mit: | Nikos Mourkogiannis |
Erscheinungsdatum: | 01.08.2008 |
Gewicht: | 0,443 kg |
Über den Autor
Nikos Mourkogiannis; Foreword by Roger Fisher
Zusammenfassung
A groundbreaking approach that will redefine the way we do business
Inhaltsverzeichnis
PART I: WHAT IS PURPOSE?
Introducing Purpose
The Real Value of Purpose
What Purpose Is Not
PART II: GREAT STORIES OF PURPOSE
Tom Watson's Passion for Discovery
Warren Buffett and the Excellence of Financial Artistry
Sam Walton's Altruistic Commitment to the Customer
The Heroic Purpose of Henry Ford and Siegmund Warburg
PART III: HOW PURPOSE BUILDS GREATNESS
Purpose and Morale
Purpose and Innovation
Purpose and Competitive Advantage
Purpose and Leadership
Purpose in Action
Introducing Purpose
The Real Value of Purpose
What Purpose Is Not
PART II: GREAT STORIES OF PURPOSE
Tom Watson's Passion for Discovery
Warren Buffett and the Excellence of Financial Artistry
Sam Walton's Altruistic Commitment to the Customer
The Heroic Purpose of Henry Ford and Siegmund Warburg
PART III: HOW PURPOSE BUILDS GREATNESS
Purpose and Morale
Purpose and Innovation
Purpose and Competitive Advantage
Purpose and Leadership
Purpose in Action
Details
Erscheinungsjahr: | 2008 |
---|---|
Fachbereich: | Management |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
ISBN-13: | 9780230605305 |
ISBN-10: | 0230605303 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Mourkogiannis, Nikos |
Hersteller: | St. Martin's Griffin |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 229 x 152 x 16 mm |
Von/Mit: | Nikos Mourkogiannis |
Erscheinungsdatum: | 01.08.2008 |
Gewicht: | 0,443 kg |
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