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Purpose
The Starting Point of Great Companies
Taschenbuch von Nikos Mourkogiannis
Sprache: Englisch

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Beschreibung
In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.
In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.
Über den Autor
Nikos Mourkogiannis; Foreword by Roger Fisher
Zusammenfassung
A groundbreaking approach that will redefine the way we do business
Inhaltsverzeichnis
PART I: WHAT IS PURPOSE?

Introducing Purpose

The Real Value of Purpose

What Purpose Is Not

PART II: GREAT STORIES OF PURPOSE

Tom Watson's Passion for Discovery

Warren Buffett and the Excellence of Financial Artistry

Sam Walton's Altruistic Commitment to the Customer

The Heroic Purpose of Henry Ford and Siegmund Warburg

PART III: HOW PURPOSE BUILDS GREATNESS

Purpose and Morale

Purpose and Innovation

Purpose and Competitive Advantage

Purpose and Leadership

Purpose in Action
Details
Erscheinungsjahr: 2008
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780230605305
ISBN-10: 0230605303
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Mourkogiannis, Nikos
Hersteller: St. Martin's Griffin
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 16 mm
Von/Mit: Nikos Mourkogiannis
Erscheinungsdatum: 01.08.2008
Gewicht: 0,443 kg
Artikel-ID: 101909139
Über den Autor
Nikos Mourkogiannis; Foreword by Roger Fisher
Zusammenfassung
A groundbreaking approach that will redefine the way we do business
Inhaltsverzeichnis
PART I: WHAT IS PURPOSE?

Introducing Purpose

The Real Value of Purpose

What Purpose Is Not

PART II: GREAT STORIES OF PURPOSE

Tom Watson's Passion for Discovery

Warren Buffett and the Excellence of Financial Artistry

Sam Walton's Altruistic Commitment to the Customer

The Heroic Purpose of Henry Ford and Siegmund Warburg

PART III: HOW PURPOSE BUILDS GREATNESS

Purpose and Morale

Purpose and Innovation

Purpose and Competitive Advantage

Purpose and Leadership

Purpose in Action
Details
Erscheinungsjahr: 2008
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780230605305
ISBN-10: 0230605303
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Mourkogiannis, Nikos
Hersteller: St. Martin's Griffin
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 16 mm
Von/Mit: Nikos Mourkogiannis
Erscheinungsdatum: 01.08.2008
Gewicht: 0,443 kg
Artikel-ID: 101909139
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