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Part 1. Designing to Command a Premium This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it.
Part 2. Managing A Small Experiment Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art.
Part 3. Fine Tuning the Conversion Playbook Steady velocity growth is essential to ramping your [...] team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth.
Part 4. Accelerating to Scale There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.
Part 1. Designing to Command a Premium This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it.
Part 2. Managing A Small Experiment Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art.
Part 3. Fine Tuning the Conversion Playbook Steady velocity growth is essential to ramping your [...] team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth.
Part 4. Accelerating to Scale There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| ISBN-13: | 9781733444637 |
| ISBN-10: | 1733444637 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC gerader Rücken mit Schutzumschlag |
| Einband: | Gebunden |
| Autor: | Richardson, James F |
| Hersteller: | PGS Press |
| Maße: | 235 x 157 x 17 mm |
| Von/Mit: | James F Richardson |
| Erscheinungsdatum: | 30.12.2019 |
| Gewicht: | 0,516 kg |
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| ISBN-13: | 9781733444637 |
| ISBN-10: | 1733444637 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC gerader Rücken mit Schutzumschlag |
| Einband: | Gebunden |
| Autor: | Richardson, James F |
| Hersteller: | PGS Press |
| Maße: | 235 x 157 x 17 mm |
| Von/Mit: | James F Richardson |
| Erscheinungsdatum: | 30.12.2019 |
| Gewicht: | 0,516 kg |
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