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Features of this fully updated third edition include:
new material on diagrams and data visualization
a new approach to the theory of 'modality'
a discussion of how images and their uses have changed since the first edition
examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games
ideas on the future of visual communication.
Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.
Features of this fully updated third edition include:
new material on diagrams and data visualization
a new approach to the theory of 'modality'
a discussion of how images and their uses have changed since the first edition
examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games
ideas on the future of visual communication.
Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.
Gunther Kress was Professor of English and Head of the School of Culture, Language and Communication at the UCL Institute of Education, UK. His many ground-breaking publications include Language as Ideology (with Bob Hodge); Social Semiotics (with Bob Hodge); Early Spelling; Learning to Write; Multimodality: A Social Semiotic Approach to Contemporary Communication and Multimodality, Learning and Communication (with Jeff Bezemer).
Theo van Leeuwen is currently Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia. His many influential publications include Multimodal Discourse: The Modes and Media of Contemporary Communication (with Gunther Kress); Speech, Music, Sound; Introducing Social Semiotics and Discourse and Practice: New Tools for Critical Discourse Analysis.
List of Figures
Preface
Introduction: the grammar of visual design
1 The semiotic landscape: language and visual communication
2. Narrative representations: designing signs of social action
3. Conceptual representations: designing social constructs
4. Representation and interaction: designing the position of the viewer
5 Modality and validity: designing models of reality
6. The meaning of composition
7. Materiality and meaning
8. The third dimension
Bibliography
Index
| Erscheinungsjahr: | 2020 |
|---|---|
| Rubrik: | Literaturwissenschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780415672573 |
| ISBN-10: | 0415672570 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Kress, Gunther
Leeuwen, Theo Van |
| Auflage: | 3. Auflage |
| Hersteller: | Routledge |
| Maße: | 244 x 170 x 17 mm |
| Von/Mit: | Gunther Kress (u. a.) |
| Erscheinungsdatum: | 26.11.2020 |
| Gewicht: | 0,542 kg |
Gunther Kress was Professor of English and Head of the School of Culture, Language and Communication at the UCL Institute of Education, UK. His many ground-breaking publications include Language as Ideology (with Bob Hodge); Social Semiotics (with Bob Hodge); Early Spelling; Learning to Write; Multimodality: A Social Semiotic Approach to Contemporary Communication and Multimodality, Learning and Communication (with Jeff Bezemer).
Theo van Leeuwen is currently Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia. His many influential publications include Multimodal Discourse: The Modes and Media of Contemporary Communication (with Gunther Kress); Speech, Music, Sound; Introducing Social Semiotics and Discourse and Practice: New Tools for Critical Discourse Analysis.
List of Figures
Preface
Introduction: the grammar of visual design
1 The semiotic landscape: language and visual communication
2. Narrative representations: designing signs of social action
3. Conceptual representations: designing social constructs
4. Representation and interaction: designing the position of the viewer
5 Modality and validity: designing models of reality
6. The meaning of composition
7. Materiality and meaning
8. The third dimension
Bibliography
Index
| Erscheinungsjahr: | 2020 |
|---|---|
| Rubrik: | Literaturwissenschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780415672573 |
| ISBN-10: | 0415672570 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Kress, Gunther
Leeuwen, Theo Van |
| Auflage: | 3. Auflage |
| Hersteller: | Routledge |
| Maße: | 244 x 170 x 17 mm |
| Von/Mit: | Gunther Kress (u. a.) |
| Erscheinungsdatum: | 26.11.2020 |
| Gewicht: | 0,542 kg |
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