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Preoccupation with image and a failure to look at process has led entire generations of architects to overlook transfer technologies and transfer processes. Kieran and Timberlake argue that the time has come to re-evaluate and update the basic design and construction methods that have constrained the building industry throughout its history. They skillfully demonstrate that contemporary architectural construction is a linear process, in both design and construction, where segregation of intelligence and information is the norm. They convince the reader to look at the automobile, shipbuilding, and aerospace industries to learn how to incorporate collective intelligence and nonhierarchical production structures. Those industries have proven to be progressively economic, efficient, and they yield a higher quality product while the production of buildings stagnates in the methods and practices of the nineteenth century. The transfer they envision is the complete integration of design with the craft of assembly supported by the materials scientist, the product engineer, and the process engineer, all using the tools of present information science as the central [...] new architecture will not be about style, but rather about substance -- about the very methods and processes that underlie making.