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Cover: 9781785276927 | Reinventing Live | The Always-On Future of Events | Denzil Rankine
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Reinventing Live
The Always-On Future of Events
Buch von Denzil Rankine (u. a.)
Sprache: Englisch

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Beschreibung
Forget events as one-off experiences, and organizers purely organizing events. Welcome to a new world, where events build communities and nurture relationships 'all year round' - all with event technology at its core. Featuring dozens of practical case studies, this book will help event professionals or anyone looking to enter the future of the live events industry.
Forget events as one-off experiences, and organizers purely organizing events. Welcome to a new world, where events build communities and nurture relationships 'all year round' - all with event technology at its core. Featuring dozens of practical case studies, this book will help event professionals or anyone looking to enter the future of the live events industry.
Über den Autor

Denzil Rankine is Founder and Executive Chairman of AMR International, the world's leading strategy consulting firm for the events industry.

Marco Giberti is Founder and CEO of Vesuvio Ventures. He is a successful entrepreneur and investor with 25 years' experience in media, technology and the events industry.

Inhaltsverzeichnis

List of Exhibits; 1. Introductions by the Authors; 2. Summary; 3. Events up to 2020; 4. Why Events are Changing; 5. Alternative Future Models for Events; 6. Event Tech; 7. The Online-Offline-Online Thesis; 8. How to Navigate in the New World; 9. How to Structure for Success in the New World; 10. A Conversation between the Authors; Appendix 1. Case Study; Appendix 2. CEO Checklist-10 Things to Do; Appendix 3. Strategic Roadmap; Appendix 4. Digital Preparedness Self-Assessment Checklist; Index.

Details
Erscheinungsjahr: 2020
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9781785276927
ISBN-10: 1785276921
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken kaschiert
Einband: Gebunden
Autor: Rankine, Denzil
Giberti, Marco
Hersteller: Anthem Press
Maße: 209 x 132 x 15 mm
Von/Mit: Denzil Rankine (u. a.)
Erscheinungsdatum: 18.12.2020
Gewicht: 0,38 kg
Artikel-ID: 119193356
Über den Autor

Denzil Rankine is Founder and Executive Chairman of AMR International, the world's leading strategy consulting firm for the events industry.

Marco Giberti is Founder and CEO of Vesuvio Ventures. He is a successful entrepreneur and investor with 25 years' experience in media, technology and the events industry.

Inhaltsverzeichnis

List of Exhibits; 1. Introductions by the Authors; 2. Summary; 3. Events up to 2020; 4. Why Events are Changing; 5. Alternative Future Models for Events; 6. Event Tech; 7. The Online-Offline-Online Thesis; 8. How to Navigate in the New World; 9. How to Structure for Success in the New World; 10. A Conversation between the Authors; Appendix 1. Case Study; Appendix 2. CEO Checklist-10 Things to Do; Appendix 3. Strategic Roadmap; Appendix 4. Digital Preparedness Self-Assessment Checklist; Index.

Details
Erscheinungsjahr: 2020
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9781785276927
ISBN-10: 1785276921
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken kaschiert
Einband: Gebunden
Autor: Rankine, Denzil
Giberti, Marco
Hersteller: Anthem Press
Maße: 209 x 132 x 15 mm
Von/Mit: Denzil Rankine (u. a.)
Erscheinungsdatum: 18.12.2020
Gewicht: 0,38 kg
Artikel-ID: 119193356
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