Xavier de Leeuwe ist erfolgreicher Fachbuchautor und Marketing-Experte in der Nachrichtenindustrie.

Xavier van Leeuwe has over ten years of experience as a marketing executive at news groups NRC, Telegraaf Media Groep, and de Persgroep. At the Amsterdam-based news organisation NRC, Xavier lead the transformation of his team by building a customer-centric and data-rich culture at a news organisation with 189 years of heritage. Prior to being a media executive, he worked for several years as a financial and political journalist in the Netherlands. Xavier started his career as a researcher for the United Nations in Geneva. He has been a speaker at several conferences in Europe, the United States and South America. Xavier is an active marketing tech blogger for INMA.org and publishes a weekly free newsletter you can subscribe to at [...]. Xavier holds a cum laude master¿s in Business Administration and a degree in journalism from Erasmus University Rotterdam.

+ Das Buch war bereits in den USA und den Niederlanden ein Erfolg.
+ Die Autoren zeitgen, wie Big Data erfolgreich im Unternehmen umgesetzt werden kann.
+ Dueses Thema besitzt sehr wichtige strategische Bedeutung für die allermeisten Unternehmen.