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This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.
This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.
Acknowledgments
List of Figures and Tables
Introduction
Brandi Watkins, Ph.D.
Chapter 1: The Science of Social Media Influencer Marketing
Kelli S. Burns, Ph.D.
Chapter 2: #FitnessGoals and Brands on Instagram: Influencers and Digital Dialogic Communication
Alison N. Novak, Ph.D.
Chapter 3: #MarketingFaith: The Megachurch Pastor as Social Media Influencer
Elizabeth B. Jones, Ph.D.
Sydney O. Scheller
Nathan Vick
Chapter 4: Become an #AcademicInfluencer: A Blueprint for Building Bridges between the Classroom and Industry
Carolyn Kim, Ph.D., APR
Karen Freberg, Ph.D.
Mitchell Friedman, Ed.D., APR
Amanda J. Weed, Ph.D., APR
Chapter 5: Social Media Influencers in Africa: An Analysis of Instagram Content and Brand Endorsements
Wangari Njathi
Nicole M. Lee, Ph.D.
Chapter 6: It's a Whole New World: The Impact of Social Media Influencers on Type-1 Diabetics' Attitudes About, and Behaviors Regarding, Insulin Pump Therapy
Corey Jay Liberman, Ph.D.
Chapter 7: You "Can't Put Concealer on This One": Crisis Management in an Influencer Context
Chelsea Woods, Ph.D.
Chapter 8: Ethical Responsibilities for Social Media Influencers
Jenn Burleson Mackay, Ph.D.
Chapter 9: The Case of Dina Tokio: Using Symbolic Theory to Understand the Backlash
JoAnna Boudreaux
Chapter 10: Connecting via Social Media for Weight Loss: An Exploration of Social Media Influencers in a Weight Loss Community
Carrie S. Trimble, Ph.D.
Nancy J. Curtin, Ph.D.
Chapter 11: Influenced by My Lifestyle Net Idols (#Contentcreators): Exploring the Relationships between Thai Net Idols and Followers
Vimviriya Limkangvanmongkol, Ph.D.
About the Contributors
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Thema: | Lexika |
| Medium: | Taschenbuch |
| ISBN-13: | 9781793613660 |
| ISBN-10: | 1793613664 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Redaktion: | Watkins, Brandi |
| Hersteller: | Lexington Books |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 15 mm |
| Von/Mit: | Brandi Watkins |
| Erscheinungsdatum: | 22.08.2022 |
| Gewicht: | 0,408 kg |
Acknowledgments
List of Figures and Tables
Introduction
Brandi Watkins, Ph.D.
Chapter 1: The Science of Social Media Influencer Marketing
Kelli S. Burns, Ph.D.
Chapter 2: #FitnessGoals and Brands on Instagram: Influencers and Digital Dialogic Communication
Alison N. Novak, Ph.D.
Chapter 3: #MarketingFaith: The Megachurch Pastor as Social Media Influencer
Elizabeth B. Jones, Ph.D.
Sydney O. Scheller
Nathan Vick
Chapter 4: Become an #AcademicInfluencer: A Blueprint for Building Bridges between the Classroom and Industry
Carolyn Kim, Ph.D., APR
Karen Freberg, Ph.D.
Mitchell Friedman, Ed.D., APR
Amanda J. Weed, Ph.D., APR
Chapter 5: Social Media Influencers in Africa: An Analysis of Instagram Content and Brand Endorsements
Wangari Njathi
Nicole M. Lee, Ph.D.
Chapter 6: It's a Whole New World: The Impact of Social Media Influencers on Type-1 Diabetics' Attitudes About, and Behaviors Regarding, Insulin Pump Therapy
Corey Jay Liberman, Ph.D.
Chapter 7: You "Can't Put Concealer on This One": Crisis Management in an Influencer Context
Chelsea Woods, Ph.D.
Chapter 8: Ethical Responsibilities for Social Media Influencers
Jenn Burleson Mackay, Ph.D.
Chapter 9: The Case of Dina Tokio: Using Symbolic Theory to Understand the Backlash
JoAnna Boudreaux
Chapter 10: Connecting via Social Media for Weight Loss: An Exploration of Social Media Influencers in a Weight Loss Community
Carrie S. Trimble, Ph.D.
Nancy J. Curtin, Ph.D.
Chapter 11: Influenced by My Lifestyle Net Idols (#Contentcreators): Exploring the Relationships between Thai Net Idols and Followers
Vimviriya Limkangvanmongkol, Ph.D.
About the Contributors
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Thema: | Lexika |
| Medium: | Taschenbuch |
| ISBN-13: | 9781793613660 |
| ISBN-10: | 1793613664 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Redaktion: | Watkins, Brandi |
| Hersteller: | Lexington Books |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 15 mm |
| Von/Mit: | Brandi Watkins |
| Erscheinungsdatum: | 22.08.2022 |
| Gewicht: | 0,408 kg |
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