79,15 €*
Versandkostenfrei per Post / DHL
auf Lager, Lieferzeit 1-2 Werktage
Professor Dr. Dr. h.c. Christian Homburg is Director of the Institute for Market-oriented Management at the University of Mannheim. He is also Chair of the Advisory Board of Professor Homburg & Partner, an internationally operating management consulting firm. Professor Homburg is the author of numerous publications and a regular speaker at various conferences.
Dr. Heiko Schäfer was a research assistant at Professor Homburg's chair and a freelance corporate consultant. After having worked for several years as a corporate consultant at a renowned American consulting firm, he is now head of the strategy-global operations department at adidas.
Dr. Janna Schneider was a research assistant at Professor Homburg's chair. Today, she is head of the marketing and international sales department at AHS Prüfungstechnik, an international mechanical engineering company.
Provides a structured and insightful way for managers of all levels to rethink their sales organizations in a way that should generate stronger customer relationships, a more energized sales force, and superior company performance
Presents an approach that has been successfully applied in companies across various sectors
Covers all essential facets of professional sales management
Offers checklists for all aspects of sales management is based on a sound academic foundation
Includes supplementary material: [...]
Introduction.- Sales Strategy - Setting the Fundamental Course.- Sales Management - Designing Structures and Processes, Managing People and Living the Culture.- Information Management as the Key to Professionalism in Sales.- Customer Relationship Management - Staying on the Ball!.
| Erscheinungsjahr: | 2012 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Reihe: | Management for Professionals |
| Inhalt: |
xx
316 S. |
| ISBN-13: | 9783642291685 |
| ISBN-10: | 3642291686 |
| Sprache: | Englisch |
| Herstellernummer: | 86082305 |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Autor: |
Homburg, Christian
Schneider, Janna Schäfer, Heiko |
| Hersteller: |
Springer-Verlag GmbH
Springer Berlin Heidelberg Management for Professionals |
| Maße: | 241 x 160 x 24 mm |
| Von/Mit: | Christian Homburg (u. a.) |
| Erscheinungsdatum: | 01.09.2012 |
| Gewicht: | 0,67 kg |
Professor Dr. Dr. h.c. Christian Homburg is Director of the Institute for Market-oriented Management at the University of Mannheim. He is also Chair of the Advisory Board of Professor Homburg & Partner, an internationally operating management consulting firm. Professor Homburg is the author of numerous publications and a regular speaker at various conferences.
Dr. Heiko Schäfer was a research assistant at Professor Homburg's chair and a freelance corporate consultant. After having worked for several years as a corporate consultant at a renowned American consulting firm, he is now head of the strategy-global operations department at adidas.
Dr. Janna Schneider was a research assistant at Professor Homburg's chair. Today, she is head of the marketing and international sales department at AHS Prüfungstechnik, an international mechanical engineering company.
Provides a structured and insightful way for managers of all levels to rethink their sales organizations in a way that should generate stronger customer relationships, a more energized sales force, and superior company performance
Presents an approach that has been successfully applied in companies across various sectors
Covers all essential facets of professional sales management
Offers checklists for all aspects of sales management is based on a sound academic foundation
Includes supplementary material: [...]
Introduction.- Sales Strategy - Setting the Fundamental Course.- Sales Management - Designing Structures and Processes, Managing People and Living the Culture.- Information Management as the Key to Professionalism in Sales.- Customer Relationship Management - Staying on the Ball!.
| Erscheinungsjahr: | 2012 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Reihe: | Management for Professionals |
| Inhalt: |
xx
316 S. |
| ISBN-13: | 9783642291685 |
| ISBN-10: | 3642291686 |
| Sprache: | Englisch |
| Herstellernummer: | 86082305 |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Autor: |
Homburg, Christian
Schneider, Janna Schäfer, Heiko |
| Hersteller: |
Springer-Verlag GmbH
Springer Berlin Heidelberg Management for Professionals |
| Maße: | 241 x 160 x 24 mm |
| Von/Mit: | Christian Homburg (u. a.) |
| Erscheinungsdatum: | 01.09.2012 |
| Gewicht: | 0,67 kg |
Ähnliche Produkte
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Lieferzeit 1-2 Werktage
Lieferzeit 4-7 Werktage