Zur Startseite gehen
0,00 €*
Cover: 9780684856018 | Selling the Wheel | Jeff Cox (u. a.) | Taschenbuch | Paperback | 2001
Dekorationsartikel gehören nicht zum Leistungsumfang.
Selling the Wheel
Choosing the Best Way to Sell for You Your Company Your Customers
Taschenbuch von Jeff Cox (u. a.)
Sprache: Englisch

18,10 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Aktuell nicht verfügbar

Kategorien:
Beschreibung
Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp! and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and customers -- lessons that will help you identify the right way to sell successfully.

Selling the Wheel recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with the challenge of convincing people to accept his breakthrough innovation. In so doing, it demonstrates four essential selling styles, each requiring a distinctly different type of salesperson and selling approach. As Chally's research clearly shows, no company can be all things to all customers: sales tactics and strategies must change as technologies and markets mature to reflect new values demanded by customers. Written with humor and filled with practical insights, Selling the Wheel will be treasured by managers, salespeople, and entrepreneurs everywhere.
Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp! and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and customers -- lessons that will help you identify the right way to sell successfully.

Selling the Wheel recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with the challenge of convincing people to accept his breakthrough innovation. In so doing, it demonstrates four essential selling styles, each requiring a distinctly different type of salesperson and selling approach. As Chally's research clearly shows, no company can be all things to all customers: sales tactics and strategies must change as technologies and markets mature to reflect new values demanded by customers. Written with humor and filled with practical insights, Selling the Wheel will be treasured by managers, salespeople, and entrepreneurs everywhere.
Über den Autor
Jeff Cox and Howard Stevens
Details
Erscheinungsjahr: 2001
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780684856018
ISBN-10: 0684856018
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Cox, Jeff
Stevens, Howard
Hersteller: Touchstone
Maße: 216 x 140 x 16 mm
Von/Mit: Jeff Cox (u. a.)
Erscheinungsdatum: 01.01.2001
Gewicht: 0,369 kg
Artikel-ID: 106025434
Über den Autor
Jeff Cox and Howard Stevens
Details
Erscheinungsjahr: 2001
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780684856018
ISBN-10: 0684856018
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Cox, Jeff
Stevens, Howard
Hersteller: Touchstone
Maße: 216 x 140 x 16 mm
Von/Mit: Jeff Cox (u. a.)
Erscheinungsdatum: 01.01.2001
Gewicht: 0,369 kg
Artikel-ID: 106025434
Warnhinweis

Ähnliche Produkte

Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...