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Cover: 9789819919529 | Selling to China | Stories of Success, Failure, and Constant Change
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Selling to China
Stories of Success, Failure, and Constant Change
Buch von Ker D. Gibbs
Sprache: Englisch

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Beschreibung
This book, authored by the head of the American Chamber of Commerce in Shanghai during the US-China trade war, is a sobering look at the realities of the intermeshed nature of the Chinese and American economies at a time of increasing political tension. Foreign companies are caught in the middle between compliance with US laws and policies versus doing what¿s required to have support in China and access to the world¿s largest growth market. Opportunities still exist, but this is a dangerous and complicated time. This book will be of interest to professionals, economists, and scholars of US-China relations.
This book, authored by the head of the American Chamber of Commerce in Shanghai during the US-China trade war, is a sobering look at the realities of the intermeshed nature of the Chinese and American economies at a time of increasing political tension. Foreign companies are caught in the middle between compliance with US laws and policies versus doing what¿s required to have support in China and access to the world¿s largest growth market. Opportunities still exist, but this is a dangerous and complicated time. This book will be of interest to professionals, economists, and scholars of US-China relations.
Über den Autor

Ker Gibbs first came to China in 1985 and has worked in various roles giving him broad exposure to US-China relations and business issues facing American companies operating in Asia. He recently stepped down from his role as President of the American Chamber of Commerce in Shanghai.

Zusammenfassung

Clarifies the dilemma of multinational corporations in China

Brings business-oriented analysis to bear

Sheds practical light on US-China relations

Inhaltsverzeichnis
Introduction: In China Selling to China: How foreign business managers view life and work in a
country taking its own path.- Chapter 1 Sports marketing and media.- Chapter 2 China's Auto Industry and the Race to a Sustainable Future.- Chapter 3 Digital Marketing in China.- Chapter 4 Manufacturing and Supply Chain.- Chapter 5 Industrial and Diversified Industries.- Chapter 6 Industrial and Consumer Business.
Details
Erscheinungsjahr: 2023
Fachbereich: Volkswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: xxi
193 S.
1 s/w Illustr.
13 farbige Illustr.
193 p. 14 illus.
13 illus. in color.
ISBN-13: 9789819919529
ISBN-10: 9819919525
Sprache: Englisch
Einband: Gebunden
Redaktion: Gibbs, Ker D.
Herausgeber: Ker D Gibbs
Auflage: 1st edition 2023
Hersteller: Springer Singapore
Springer Nature Singapore
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 216 x 153 x 17 mm
Von/Mit: Ker D. Gibbs
Erscheinungsdatum: 27.06.2023
Gewicht: 0,403 kg
Artikel-ID: 126716514
Über den Autor

Ker Gibbs first came to China in 1985 and has worked in various roles giving him broad exposure to US-China relations and business issues facing American companies operating in Asia. He recently stepped down from his role as President of the American Chamber of Commerce in Shanghai.

Zusammenfassung

Clarifies the dilemma of multinational corporations in China

Brings business-oriented analysis to bear

Sheds practical light on US-China relations

Inhaltsverzeichnis
Introduction: In China Selling to China: How foreign business managers view life and work in a
country taking its own path.- Chapter 1 Sports marketing and media.- Chapter 2 China's Auto Industry and the Race to a Sustainable Future.- Chapter 3 Digital Marketing in China.- Chapter 4 Manufacturing and Supply Chain.- Chapter 5 Industrial and Diversified Industries.- Chapter 6 Industrial and Consumer Business.
Details
Erscheinungsjahr: 2023
Fachbereich: Volkswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: xxi
193 S.
1 s/w Illustr.
13 farbige Illustr.
193 p. 14 illus.
13 illus. in color.
ISBN-13: 9789819919529
ISBN-10: 9819919525
Sprache: Englisch
Einband: Gebunden
Redaktion: Gibbs, Ker D.
Herausgeber: Ker D Gibbs
Auflage: 1st edition 2023
Hersteller: Springer Singapore
Springer Nature Singapore
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 216 x 153 x 17 mm
Von/Mit: Ker D. Gibbs
Erscheinungsdatum: 27.06.2023
Gewicht: 0,403 kg
Artikel-ID: 126716514
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