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Beschreibung
Selling to Win has established itself as both an international best-seller and a classic sales text. An inspirational business speaker, Richard Denny has helped countless thousands of salespeople become high flyers and here he explains how to put his winning techniques into action.
This 25th anniversary edition of Selling to Win has been fully revised and updated and is full of even more unbeatable sales tips and essential practical advice. You'll find tried and tested advice on how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition and close a sale.
Widely recognised as one of the most effective and powerful sales-improvement guides ever written, Selling to Win has become the salesperson's bible.
This 25th anniversary edition of Selling to Win has been fully revised and updated and is full of even more unbeatable sales tips and essential practical advice. You'll find tried and tested advice on how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition and close a sale.
Widely recognised as one of the most effective and powerful sales-improvement guides ever written, Selling to Win has become the salesperson's bible.
Selling to Win has established itself as both an international best-seller and a classic sales text. An inspirational business speaker, Richard Denny has helped countless thousands of salespeople become high flyers and here he explains how to put his winning techniques into action.
This 25th anniversary edition of Selling to Win has been fully revised and updated and is full of even more unbeatable sales tips and essential practical advice. You'll find tried and tested advice on how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition and close a sale.
Widely recognised as one of the most effective and powerful sales-improvement guides ever written, Selling to Win has become the salesperson's bible.
This 25th anniversary edition of Selling to Win has been fully revised and updated and is full of even more unbeatable sales tips and essential practical advice. You'll find tried and tested advice on how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition and close a sale.
Widely recognised as one of the most effective and powerful sales-improvement guides ever written, Selling to Win has become the salesperson's bible.
Über den Autor
Richard Denny is a highly successful businessman and renowned expert on all aspects of sales and selling. He has been sharing his ideas on success and achievement around the world for over 20 years. He is also the author of Winning New Business, Motivate to Win, Succeed for Yourself and Successful Selling Skills (all published by Kogan Page).
Zusammenfassung
Includes useful summaries at the end of each chapter
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: Selling in perspective; Chapter - 02: Planning to win; Chapter - 03: The vital ingredient; Chapter - 04: Finding the time; Chapter - 05: Finding the business; Chapter - 06: Getting the appointment; Chapter - 07: The rules of professional selling; Chapter - 08: The sales presentation; Chapter - 09: Closing the sale; Chapter - 10: The principles of professionalism; Chapter - 11: Giving real service; Chapter - 12: Handling objections; Chapter - 13: Negotiation; Chapter - 14: Letter writing; Chapter - 15: Body language; Chapter - 16: Avoiding the negative; Chapter - 17: Don't quit
Details
Erscheinungsjahr: | 2013 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
ISBN-13: | 9780749466312 |
ISBN-10: | 0749466316 |
Sprache: | Englisch |
Ausstattung / Beilage: | Paperback |
Einband: | Kartoniert / Broschiert |
Autor: | Denny, Richard |
Hersteller: | Kogan Page |
Maße: | 216 x 140 x 12 mm |
Von/Mit: | Richard Denny |
Erscheinungsdatum: | 03.02.2013 |
Gewicht: | 0,288 kg |
Über den Autor
Richard Denny is a highly successful businessman and renowned expert on all aspects of sales and selling. He has been sharing his ideas on success and achievement around the world for over 20 years. He is also the author of Winning New Business, Motivate to Win, Succeed for Yourself and Successful Selling Skills (all published by Kogan Page).
Zusammenfassung
Includes useful summaries at the end of each chapter
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: Selling in perspective; Chapter - 02: Planning to win; Chapter - 03: The vital ingredient; Chapter - 04: Finding the time; Chapter - 05: Finding the business; Chapter - 06: Getting the appointment; Chapter - 07: The rules of professional selling; Chapter - 08: The sales presentation; Chapter - 09: Closing the sale; Chapter - 10: The principles of professionalism; Chapter - 11: Giving real service; Chapter - 12: Handling objections; Chapter - 13: Negotiation; Chapter - 14: Letter writing; Chapter - 15: Body language; Chapter - 16: Avoiding the negative; Chapter - 17: Don't quit
Details
Erscheinungsjahr: | 2013 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
ISBN-13: | 9780749466312 |
ISBN-10: | 0749466316 |
Sprache: | Englisch |
Ausstattung / Beilage: | Paperback |
Einband: | Kartoniert / Broschiert |
Autor: | Denny, Richard |
Hersteller: | Kogan Page |
Maße: | 216 x 140 x 12 mm |
Von/Mit: | Richard Denny |
Erscheinungsdatum: | 03.02.2013 |
Gewicht: | 0,288 kg |
Warnhinweis