Mario A. Pfannstiel
is a researcher and lecturer in the field of healthcare service management at the University of Applied Sciences in Neu-Ulm, Germany. He is the program director of the Digital Healthcare Management Master's program. His current research interests focus on innovative services, service design, service business model innovation, artificial intelligence in healthcare service delivery and innovation and technology management.

Christoph Rasche
is the Chair of Professional & Corporate Services at the University of Potsdam, Germany. Professor Rasche teaches strategic and general management in national and international MBA programs with a special focus on the healthcare and hospital industry. His main research areas are strategic and general management in the healthcare & hospital sector, which is currently experiencing an era of professional value creation based on a strong management and leadership focus.

Demonstrates how to successfully manage healthcare institutions

Introduces business models and strategies, process innovations, and toolkits that can be applied at the managerial level

Aims to improve value-generating and competitive business architectures in the healthcare sector

Chapter 1 Service Model Innovation in Hospitals - Beyond Expert Organizations.- Chapter 2 Strategies with Service Business Model Innovation.- Chapter 3 The integrated-Physician-Model - Business Model Innovation in Hospital Management.- Chapter 4 The Role of Digital Disruption in Healthcare Service Innovation.- Chapter 5 The opportunities offered by digitizing clinical pathways.- Chapter 6 A New Perspective of Product-Service Business Models for Customized Manufacturing in Healthcare.- Chapter 7 Patient Driven Service Delivery Models in Mental Health Care.- Chapter 8 Essential Characteristics of Service Business Model Innovation in Healthcare: A Case-Study Approach.- Chapter 9 Characteristics and Drivers of Service Business Model Innovation in Hospitals. A Case Study of Three Mexican Hospitals.- Chapter 10 Business Model Design and Entrepreneurial Risk Evaluation for Health Service Innovations.- Chapter 11 Guided Business Modeling and Analysis for Business Professionals.- Chapter 12 Modeling directly executable processes for healthcare professionals with XMDD.- Chapter 13 Lean Tools for Service Business Model Innovation in Healthcare.- Chapter 14 Continuous and Co-Creative Business Model Creation.- Chapter 15 E-Health & Co-Production: Critical Drivers for Chronic Diseases Management.