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Acknowledgments
Part One: PREPARATION FOR VISUAL CREATIVITY
1. Creative Thinking: Getting "Outside the Box"
2. What is Visual Merchandising?
3. Core Design Strategies
Part Two: PRACTICES AND STRATEGIES FOR THE SELLING FLOOR
4. Layout and Fixtures for Fashion Apparel
5. Fashion Apparel Wall Setups
6. Fashion Apparel and Accessory Coordination
7. Home Fashion Presentation
Part Three: COMMUNICATING RETAIL ATMOSPHERICS
8. Signing
9. Lighting
Part Four: VISUAL PRACTICES FOR NONTRADITIONAL VENUES
10. Grocery and Food Service Stores
11. Non traditional Retailing
Part Five: TOOLS AND TECHNIQUES FOR MERCHANDISE DISPLAY
12. The Magic of the Display Window
13. Mannequins and Mannequin Alternatives
14. Building a Visual Merchandising Department
Part Six: CAREER STRATEGIES
15. Visual Merchandising Careers
Glossary
Directory of Visual Merchandising Professionals
References and Resources
Index
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe |
| Rubrik: | Sozialwissenschaften |
| Medium: | Taschenbuch |
| ISBN-13: | 9781501368035 |
| ISBN-10: | 1501368036 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Bell, Judy |
| Hersteller: | Bloomsbury Publishing PLC |
| Maße: | 279 x 215 x 24 mm |
| Von/Mit: | Judy Bell |
| Erscheinungsdatum: | 28.07.2022 |
| Gewicht: | 1,562 kg |
Acknowledgments
Part One: PREPARATION FOR VISUAL CREATIVITY
1. Creative Thinking: Getting "Outside the Box"
2. What is Visual Merchandising?
3. Core Design Strategies
Part Two: PRACTICES AND STRATEGIES FOR THE SELLING FLOOR
4. Layout and Fixtures for Fashion Apparel
5. Fashion Apparel Wall Setups
6. Fashion Apparel and Accessory Coordination
7. Home Fashion Presentation
Part Three: COMMUNICATING RETAIL ATMOSPHERICS
8. Signing
9. Lighting
Part Four: VISUAL PRACTICES FOR NONTRADITIONAL VENUES
10. Grocery and Food Service Stores
11. Non traditional Retailing
Part Five: TOOLS AND TECHNIQUES FOR MERCHANDISE DISPLAY
12. The Magic of the Display Window
13. Mannequins and Mannequin Alternatives
14. Building a Visual Merchandising Department
Part Six: CAREER STRATEGIES
15. Visual Merchandising Careers
Glossary
Directory of Visual Merchandising Professionals
References and Resources
Index
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe |
| Rubrik: | Sozialwissenschaften |
| Medium: | Taschenbuch |
| ISBN-13: | 9781501368035 |
| ISBN-10: | 1501368036 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Bell, Judy |
| Hersteller: | Bloomsbury Publishing PLC |
| Maße: | 279 x 215 x 24 mm |
| Von/Mit: | Judy Bell |
| Erscheinungsdatum: | 28.07.2022 |
| Gewicht: | 1,562 kg |
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