For over two decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing, and his best-selling book, "Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing," has become requisite reading for those who deliver programs to promote sustainable behavior. Dr. McKenzie-Mohr is also the author of the Fostering Sustainable Behavior website and digest. The digest links together over 7000 environmental program planners globally. Dr. McKenzie-Mohr has worked internationally with a diverse array of governmental and non-governmental agencies, assisting them in identifying the barriers to behavior change and in developing and evaluating community-based social marketing initiatives to overcome these barriers. Dr. McKenzie-Mohr has served as an advisor for Canada's public education efforts on climate change, as the coordinator of the international organization, "Holis: The Society for a Sustainable Future," and as a member of Canada's National Round Table on the Environment and the Economy. He has been awarded the Canadian Psychological Association's "Psychologists for Social Responsibility Research and Social Action Award," and the "Society for the Psychological Study of Social Issues Public Advocacy Fellowship." He is a former Professor of Psychology at St. Thomas University in New Brunswick, Canada where he co-coordinated the Environment and Society program.

Foreword
Preface
Section I: Introduction
Chapter 1: Introduction: Fostering Sustainable Behavior
Section II: Influencing Behaviors in the Residential Sector
Chapter 2: Reducing Waste
The Problem
Potential Behavior Solutions
Case: No Junk Mail (Bayside, Australia)
Case: Decreasing Use of Plastic Bags and Increasing Use of Reusable Ones (Ireland)
Case: Increasing Curbside Recycling of Organics (Halifax, Nova Scotia)
Other Notable Programs
Summary
Questions for Discussion
References
Chapter 3: Protecting Water Quality
The Problem
Potential Behavior Solutions
Case: Influencing Natural Yard Care (King County, Washington)
Case: Scooping the Poop (Austin, Texas)
Other Notable Programs
Summary
Questions for Discussion
References
Chapter 4: Reducing Emissions
The Problem
Potential Behavior Solutions
Case: Anti-Idling: Turn it Off (Toronto, Canada)
Case: TravelSmart (Adelaide, South Australia)
Other Notable Programs
Questions for Discussion
Summary
References
Chapter 5: Reducing Water Use
The Problem
Potential Behavior Solutions
Case: Reducing Water Use (Durham Region, Canada)
Case: Ecoteams (United States, Netherlands, United Kingdom)
Other Notable Programs
Summary
Questions for Discussion
References
Chapter 6: Reducing Energy Use
The Problem
Potential Behavior Solutions
Case: The One Tonne Challenge to Reduce Greenhouse Gas Emissions (Canada)
Case: ecoENERGY to Promote Home Energy Efficiency (Canada)
Other Notable Programs
Summary
Questions for Discussion
References
Chapter 7: Protecting Fish and Wildlife Habitats
The Problem
Potential Behavior Solutions
Case: Reducing Deliberate Grass Fires (Wales, United Kingdom)
Case: Planting Eastern Shore Natives (Virginia)
Case: Seafood Watch: Influencing Sustainable Seafood Choices (United States)
Other Notable Programs
Summary
Questions for Discussion
References
Section III: Influencing Behaviors in the Commerical Sector
Chapter 8: Reducing Waste
The Problem
Potential Behavior Solutions
Case: Green Dot, Europe¿s Packaging Waste Reduction
Case: Fork It Over: Reusing Leftover Food (Portland, Oregon)
Case: Anheuser-Busch: An EPA WasteWise Hall of Fame Member
Other Notable Programs
Summary
Questions for Discussion
References
Chapter 9: Protecting Water Quality
The Problem
Potential Behavior Solutions
Case: Chuyen Que Minh, Reducing Insecticide Use Among Rice Farmers (Vietnam)
Case: Dirty Dairying (New Zealand)
Other Notable Programs
Summary
Questions for Discussion
References
Chapter 10: Reducing Emissions
The Problem
Potential Behavior Solutions
Case: Bike Sharing Programs
Case: ATT¿s & Nortel¿s Telework Programs (United States, Canada)
Other Notable Programs
Summary
Questions for Discussion
References
Chapter 11: Reducing Water Use
The Problem
Potential Behavior Solutions
Case: Conserving Water in Hotels (Seattle, Washington)
Case: Fighting the Water Shortage Problem in Jordan
Other Notable Programs
Summary
Questions for Discussion
References
Chapter 12: Reducing Energy Use
The Problem
Potential Behavior Solutions
Case: Using Prompts to Turn Off Lights (Madrid, Spain)
Case: Norms-based Messaging to Promote Hotel Towel Reuse (California)
Other Notable Programs
Summary
Questions for Discussion
References
Chapter 13: Concluding Thoughts and Recommendations