W. Lawrence Neuman James is professor of sociology and Asian Studies coordinator at University of Wisconsin-Whitewater. His M.A. and Ph.D. were earned at the University of Wisconsin-Madison. He has authored seven books and published 35 articles and book chapters, which have appeared in Social Problems, Sociological Inquiry, Social Science Quarterly, American Sociological Review, Critical Asian Studies, Teaching Sociology, The Journal of Contemporary Asia, Sociological Quarterly, and other journals . He is a former president of the Wisconsin Sociological Association. Neuman has received his university’s highest award for research, the Chancellor's Award for service to students with disabilities, as well as the the Wisconsin Sociological Association's Outstanding Service Award, and the College of Letters and Sciences awards for outstanding teaching, excellence in research, and outstanding service. "

• Part I Foundations
• Chapter 1 Why Do Research?
• Chapter 2 What Are the Major Types of Social Research?
• Chapter 3 Theory and Research
• Chapter 4 The Meanings of Methodology
• Chapter 5 How to Review the Literature and Conduct Ethical Studies
• Part II Planning and Preparation
• Chapter 6 Strategies of Research Design
• Chapter 7 Qualitative and Quantitative Measurement
• Chapter 8 Qualitative and Quantitative Sampling
• Part III Quantitative Data Collection and Analysis
• Chapter 9 Experimental Research
• Chapter 10 Survey Research
• Chapter 11 Nonreactive Research and Secondary Analysis
• Chapter 12 Analysis of Quantitative Data
• Part IV Qualitative Data Collection and Analysis
• Chapter 13 Field Research and Focus Group Research
• Chapter 14 Historical-Comparative Research
• Chapter 15 Analysis of Qualitative Data
• Part V Communicating with Others
• Chapter 16 Writing the Research Report and the Politics of Social Research