Vanessa Ratten: Sport Entrepreneurship

Cover: 9783319730097 | Sport Entrepreneurship | Vanessa Ratten | Buch | xi | Englisch | 2018

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Sprache: Englisch

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Beschreibung

This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. Here, the entrepreneurial process is usually initiated by organizations, people or governments who are embedded in both economic and social contexts. The development of technologies that have enhanced the diffusion of information and the creation of new international markets has impacted sports entrepreneurship activities.
The goal of this book is to introduce readers to emerging issues in sport entrepreneurship and management. The book focuses on the role of entrepreneurship in the sports context by examining how to leverage the opportunities that arise from networks and optimize resources by identifying where they can most effectively be put to use. As a unique discipline, sport entrepreneurship helps to identify the conditions under which and the processes in which upcoming business ventures need to be pursued. The book will be useful for sports organizations, athletes and government organizations promoting the use of entrepreneurship to generate competitive advantages on the global marketplace.

Über den Autor

Vanessa Ratten is an Associate Professor (Entrepreneurship and Innovation) at La Trobe Business School, La Trobe University. Dr. Ratten is the discipline coordinator of Entrepreneurship and Innovation at La Trobe Business School. She teaches both undergraduate, postgraduate and Executive Education courses on Entrepreneurship, Innovation, Sport Innovation, Management and Marketing for Sustainable Value Creation and Entrepreneurial Business Planning. Ratten's main research areas include entrepreneurship (especially sport entrepreneurship, developing country entrepreneurship and international entrepreneurship) and innovation (focusing on technological innovation, cloud computing, mobile commerce). She has published on a wide range of subjects including European entrepreneurship, Asian entrepreneurship and tourism marketing. More recently, Dr. Ratten has co-edited the Springer book 'Entrepreneurship and Management in an Islamic Context' (2017).

Zusammenfassung

Provides the fundamentals of sport entrepreneurship

Focuses on leveraging networks for successful sport business

Brings an economic and social perspective to developing sport business models

Inhaltsverzeichnis

An Introduction to Sport Entrepreneurship.- The Sport Industry and Entrepreneurship.- Game Changes in Sport: The Role of Innovation and Creativity.- Athlete Entrepreneurs.- Perspectives of Sport Entrepreneurship.- Sport Business and Entrepreneurship.- System Processes in Sport Entrepreneurship.- Ethics and Sport Entrepreneurship.- Sport Entrepreneurship Education and Policy.- The Future for Sport Entrepreneurship.

Details

Erscheinungsjahr:	2018
Fachbereich:	Betriebswirtschaft
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Reihe:	Management for Professionals
Inhalt:	xi 149 S. 1 s/w Illustr. 149 p. 1 illus.
ISBN-13:	9783319730097
ISBN-10:	3319730096
Sprache:	Englisch
Herstellernummer:	978-3-319-73009-7
Ausstattung / Beilage:	HC runder Rücken kaschiert
Einband:	Gebunden
Autor:	Ratten, Vanessa
Auflage:	1st ed. 2018
Hersteller:	Springer International Publishing Management for Professionals
Maße:	241 x 160 x 15 mm
Von/Mit:	Vanessa Ratten
Erscheinungsdatum:	16.02.2018
Gewicht:	0,418 kg

Artikel-ID: 111046941