HOW THE SPORTS WORLD IS LEVERAGING EMERGING TECH TO CATALYZE A BETTER FUTURE

From Jon Flynn, Director of Microsoft Sports and a leading Sports Technology Data and AI expert, this book highlights how the global sports market, data analytics, and artificial intelligence are not only benefiting fans, but enabling social change and fostering community betterment at the same time. With real-world case studies and an insider's take on what's next for sports tech, Sports and Technology Have the Power to Change the World will give you a deeper appreciation of the power of sports to bring people together.

Inside, you'll discover how important, tech-driven events across the world of sports have led directly to individual development, health and well-being, social integration, and understanding. From the 2014 FIFA World Cup to the 2022 Beijing Winter Olympics, you'll see how sporting events have been at the vanguard of sustainability, social justice, and beyond.

The potential for future technological advancements to continue shaping the world of sports--and, ultimately, the world itself--is huge. Gain a sense of optimism and inspiration as you discover how sports technology is leading the way toward building a better world.