Dr Sarah Wood (PhD) is Co-founder and Co-CEO of Unruly. Unruly is a social advertising company, bought by Rupert Murdoch/News Corporation in 2015 for £114million. Sarah was critical in brokering the deal with News Corporation. Since its inception in 2006, Unruly has worked with 90% of Advertising Top 100 Brands including work with Adidas, Dove, Evian and Renault.

Sarah is an associate lecturer at University of Cambridge, teaching a Masters course since 2012. In collaboration with Cass Business School, Sarah’s company Unruly hosts a pop up university offering free lectures by business leaders and academic tutors to inspire new entrepreneurs in Brick Lane, Shoreditch. As part of her former academic studies, Sarah has experience of writing and publishing a book on a niche history topic.

Recent awards include Veuve Cliquot “Business Woman of the Year, 2016”, Forbes’ “Top 15 Woman to Watch”, Red magazine “Digital Woman of the Year” and Computer Weekly’s “Most influential Women in UK IT”.

Niamh O’Keeffe is Founder and MD of First100 and CEOassist leadership advisory businesses. Formerly a strategy consultant with Accenture. Niamh’s executive coaching clients include senior executives at Accenture, Barclays, BP, BT, Eircom, Microsoft, Oliver Wyman and Vodafone.

She is aauthor of 3 Pearson/FT Publishing International titles: Your First 100 Days, Lead your Team in your First 100 Days and Your Next Role.

• Step 1 VISION: reset the rules
• Step 2 VALUES: make it matter
• Step 3 VELOCITY: invest in yourself
• Step 4 VOTES: invest in your team
• Step 5 VICTORIES: deliver brilliant results!
• Appendices
• 1 Checklist: the cheat sheet
• 2 Assignment: your Stepping up plan
• 3 The last word
• Index