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John Ford is Professor and Eminent Scholar at Old Dominion University in Norfolk, Virginia. He specializes in international marketing strategic issues, and his specific interests in research include cross-cultural advertising and marketing research issues.
Essam Ibrahim was a Professor of Marketing, the British University in Egypt (BUE). Prior to this he has held various academic positions in Marketing Departments at the University of Edinburgh, University of Strathclyde, Manchester Metropolitan University, and Huddersfield University. He specialises in marketing strategy and international marketing.
Matteo Montecchi is Lecturer in Marketing, King's College London. Previously Matteo held the positions of senior lecturer, course leader and programme director at University of the Arts London, London College of Fashion).
- Part A Where are we now?
- 1: Strategic marketing: analysis, perspectives, and blueprint
- 2: Environmental and internal analysis: market information and intelligence
- Part B Where do we want to be?
- 3: Strategic marketing decisions, choices, and mistakes
- 4: Segmentation, targeting, and positioning strategies
- 5: Branding strategies
- Part C How will we get there?
- 6: Relational and sustainability strategies
- 7: Product innovation and development strategies
- 8: Service marketing strategies
- 9: Pricing and distribution strategies
- 10: Marketing communications
- 11: Social and ethical strategies
- Part D Did we get there?
- 12: Strategy implementation and control
- 13: Strategy and metrics
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780198856764 |
| ISBN-10: | 0198856768 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
West, Douglas
Ibrahim, Essam Ford, John Montecchi, Matteo |
| Hersteller: | Oxford University Press |
| Maße: | 245 x 192 x 27 mm |
| Von/Mit: | Douglas West (u. a.) |
| Erscheinungsdatum: | 02.06.2022 |
| Gewicht: | 1,151 kg |
John Ford is Professor and Eminent Scholar at Old Dominion University in Norfolk, Virginia. He specializes in international marketing strategic issues, and his specific interests in research include cross-cultural advertising and marketing research issues.
Essam Ibrahim was a Professor of Marketing, the British University in Egypt (BUE). Prior to this he has held various academic positions in Marketing Departments at the University of Edinburgh, University of Strathclyde, Manchester Metropolitan University, and Huddersfield University. He specialises in marketing strategy and international marketing.
Matteo Montecchi is Lecturer in Marketing, King's College London. Previously Matteo held the positions of senior lecturer, course leader and programme director at University of the Arts London, London College of Fashion).
- Part A Where are we now?
- 1: Strategic marketing: analysis, perspectives, and blueprint
- 2: Environmental and internal analysis: market information and intelligence
- Part B Where do we want to be?
- 3: Strategic marketing decisions, choices, and mistakes
- 4: Segmentation, targeting, and positioning strategies
- 5: Branding strategies
- Part C How will we get there?
- 6: Relational and sustainability strategies
- 7: Product innovation and development strategies
- 8: Service marketing strategies
- 9: Pricing and distribution strategies
- 10: Marketing communications
- 11: Social and ethical strategies
- Part D Did we get there?
- 12: Strategy implementation and control
- 13: Strategy and metrics
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780198856764 |
| ISBN-10: | 0198856768 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
West, Douglas
Ibrahim, Essam Ford, John Montecchi, Matteo |
| Hersteller: | Oxford University Press |
| Maße: | 245 x 192 x 27 mm |
| Von/Mit: | Douglas West (u. a.) |
| Erscheinungsdatum: | 02.06.2022 |
| Gewicht: | 1,151 kg |
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