Annabeth Aagaard is Associate Professor at Aarhus University, Denmark, where she conducts research in digital and sustainable business models, innovation management, and open innovation. She is Director of the Centre for Business Development at Aarhus University, which carries out international research and projects combining business development and digital technologies. In addition, she is the CEO and owner of the consultancy company, KnowledgeHouse, which has designed and implemented strategies and development projects among top 100 companies in Scandinavia. She has 20 years of experience working in these fields, drawing on her experiences in the academic, public, and private sectors, where she was formerly a manager and management specialist. She has published nine textbooks and management handbooks and over 200 scientific papers, conference papers, and public articles in total on management, business development, innovation, and sustainability, and has published her scientificwork in acclaimed, peer-reviewed journal articles, including the
Journal of Product Innovation Management
,
Creativity & Innovation Management
, and the
Scandinavian Journal of Management.

Chapter 1: Introduction - The driver and challenges of sustainable business models.- Chapter 2: New patterns and typologies of sustainable business models.- Chapter 3: Designing sustainable business models - exploring IoT-enabled strategies to drive sustainable consumption.- Chapter 4: Sustainability goal setting with a value-focused thinking approach.- Chapter 5: Sustainable business model ideation and development of early ideas for sustainable business models.- Chapter 6: Business models for multiple value creation - Exploring strategic changes in organisations enabling to address societal challenges.- Chapter 7: Managing innovation for circular industrial systems.- Chapter 8: Leveraging sustainable business model innovation through business-NGO collaboration.- Chapter 9: Sustainable business models in an entrepreneurial environment.- Chapter 10: Organization identity and Value Triangle: Management of Jungian paradoxes to enable sustainable business modelinnovation.- Chapter 11: Performance management and enterprise excellence through sustainable business models.- Chapter 12: Concluding remarks - The next step for sustainable business models.