Zum Hauptinhalt springen
Dekorationsartikel gehören nicht zum Leistungsumfang.
Sustainable Luxury Brands
Evidence from Research and Implications for Managers
Taschenbuch von Cesare Amatulli (u. a.)
Sprache: Englisch

158,95 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 2-4 Werktage

Kategorien:
Beschreibung
Noch keine Beschreibung vorhanden. Sollten Sie Fragen zu dem Artikel haben, helfen wir Ihnen gerne weiter.
Über den Autor

Cesare Amatulli is Assistant Professor of Marketing at the University of Bari, Italy. He has been a Visiting Professor at LUISS University, Italy, and Visiting Researcher at the Ross School of Business, University of Michigan, US, and at University of Hertfordshire, UK. He has published articles in major international referred journals, such as
Journal of Business Research
and
Psychology & Marketing
.

Matteo De Angelis is Associate Professor of Marketing at LUISS University, Italy, and has been a Visiting Scholar at Kellogg School of Management, US and a Visiting Professor at the University of Wisconsin, US. His articles have been published in journals such as
Journal of Marketing Research, Psychological Science
and
Journal of the Academy of Marketing Science.

Michele Costabile is Professor of Management and Marketing at LUISS University, Italy. He has been a visiting scholar at Northwestern University, Kellogg Graduate School of Management, US, and research assistant at Harvard University, US. He has also been an advisor for many mid-sized Italian companies and big global corporations.

Gianluigi Guido is Professor of Marketing at University of Salento at Lecce, Italy. He has been a Professor of Marketing in many Italian universities and visiting researcher at the University of Florida at Gainesville and at Stanford University. He has published fourteen books and almost 200 articles in major scholarly journals.

Zusammenfassung

Compares and contrasts sustainability within the mass market to the luxury sector

Presents insights into current and upcoming topics in luxury research

Contends that the luxury market and sustainability are compatabile

Inhaltsverzeichnis

Introduction: Sustainability in Luxury Branding.- Chapter 1 Inside Luxury: Main Features, Evolving Trends and Marketing Paradoxes.- Chapter 2 Luxury, Sustainability and "Made in".- Chapter 3 Luxury Consumption and Sustainability.- Chapter 4 Sustainability across Industries.- Chapter 5 Insights from Key Topics in Sustainable Luxury Research.- Conclusions.

Details
Erscheinungsjahr: 2018
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: xv
244 S.
4 s/w Illustr.
244 p. 4 illus.
ISBN-13: 9781349956265
ISBN-10: 1349956260
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Amatulli, Cesare
Guido, Gianluigi
Costabile, Michele
De Angelis, Matteo
Auflage: Softcover reprint of the original 1st edition 2017
Hersteller: Palgrave Macmillan UK
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 210 x 148 x 15 mm
Von/Mit: Cesare Amatulli (u. a.)
Erscheinungsdatum: 15.07.2018
Gewicht: 0,341 kg
Artikel-ID: 114229814
Über den Autor

Cesare Amatulli is Assistant Professor of Marketing at the University of Bari, Italy. He has been a Visiting Professor at LUISS University, Italy, and Visiting Researcher at the Ross School of Business, University of Michigan, US, and at University of Hertfordshire, UK. He has published articles in major international referred journals, such as
Journal of Business Research
and
Psychology & Marketing
.

Matteo De Angelis is Associate Professor of Marketing at LUISS University, Italy, and has been a Visiting Scholar at Kellogg School of Management, US and a Visiting Professor at the University of Wisconsin, US. His articles have been published in journals such as
Journal of Marketing Research, Psychological Science
and
Journal of the Academy of Marketing Science.

Michele Costabile is Professor of Management and Marketing at LUISS University, Italy. He has been a visiting scholar at Northwestern University, Kellogg Graduate School of Management, US, and research assistant at Harvard University, US. He has also been an advisor for many mid-sized Italian companies and big global corporations.

Gianluigi Guido is Professor of Marketing at University of Salento at Lecce, Italy. He has been a Professor of Marketing in many Italian universities and visiting researcher at the University of Florida at Gainesville and at Stanford University. He has published fourteen books and almost 200 articles in major scholarly journals.

Zusammenfassung

Compares and contrasts sustainability within the mass market to the luxury sector

Presents insights into current and upcoming topics in luxury research

Contends that the luxury market and sustainability are compatabile

Inhaltsverzeichnis

Introduction: Sustainability in Luxury Branding.- Chapter 1 Inside Luxury: Main Features, Evolving Trends and Marketing Paradoxes.- Chapter 2 Luxury, Sustainability and "Made in".- Chapter 3 Luxury Consumption and Sustainability.- Chapter 4 Sustainability across Industries.- Chapter 5 Insights from Key Topics in Sustainable Luxury Research.- Conclusions.

Details
Erscheinungsjahr: 2018
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: xv
244 S.
4 s/w Illustr.
244 p. 4 illus.
ISBN-13: 9781349956265
ISBN-10: 1349956260
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Amatulli, Cesare
Guido, Gianluigi
Costabile, Michele
De Angelis, Matteo
Auflage: Softcover reprint of the original 1st edition 2017
Hersteller: Palgrave Macmillan UK
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 210 x 148 x 15 mm
Von/Mit: Cesare Amatulli (u. a.)
Erscheinungsdatum: 15.07.2018
Gewicht: 0,341 kg
Artikel-ID: 114229814
Sicherheitshinweis

Ähnliche Produkte

Ähnliche Produkte