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How are Artificial Intelligence (AI), complex algorithms, and modern distribution systems ensuring that fresh flowers reach their destination on time?
This very entertaining and informative book introduces readers to the global flower business, and highlights the surprising factors that helped the Dutch become global leaders on the flower markets.
The book reveals the complexity of the flower markets in terms of their ability to produce, transport, and deliver fresh flowers on a global scale. In addition, it explores how information advantage is created by blending business with technology, from robotized glasshouses to the use of AI-driven algorithms for flower production and distribution. In closing, the book presents lessons learned regarding the circular and digital transformation of the high-speed flower business and markets in order to deliver sustainable value for customers.
Eduardo Diniz Professor and Head of the Technology and Data Science Department, Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, São Paulo, Brazil
This unique book leads you through the bulb fields and auctions of the Netherlands, through history, logistics, auction design, and Internet technology, to draw lessons in business management from the study of flowers. With beautiful illustrations. A tour de force.
John Kay Economist, Author of Radical Uncertainty and Greed is Dead, and Fellow, St. John¿s College, University of Oxford, Oxford, United Kingdom
If you want to understand the impact of information and technology on a fascinat- ing industry, this book is a must-read. The author explains in a highly intriguing way how innovations propelled the flower industry from the sixteenth century till today. Whether you are working in the flower industry, a business student, academic, or just intrigued by the business behind flowers, you will enjoy this book!
Martin Mocker Professor of Information Systems, ESB Business School, Reutlingen University, Reutlingen, Germany. Research Affiliate, MIT Sloan Center for Information Systems Research, Cambridge, USA
How are Artificial Intelligence (AI), complex algorithms, and modern distribution systems ensuring that fresh flowers reach their destination on time?
This very entertaining and informative book introduces readers to the global flower business, and highlights the surprising factors that helped the Dutch become global leaders on the flower markets.
The book reveals the complexity of the flower markets in terms of their ability to produce, transport, and deliver fresh flowers on a global scale. In addition, it explores how information advantage is created by blending business with technology, from robotized glasshouses to the use of AI-driven algorithms for flower production and distribution. In closing, the book presents lessons learned regarding the circular and digital transformation of the high-speed flower business and markets in order to deliver sustainable value for customers.
Eduardo Diniz Professor and Head of the Technology and Data Science Department, Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, São Paulo, Brazil
This unique book leads you through the bulb fields and auctions of the Netherlands, through history, logistics, auction design, and Internet technology, to draw lessons in business management from the study of flowers. With beautiful illustrations. A tour de force.
John Kay Economist, Author of Radical Uncertainty and Greed is Dead, and Fellow, St. John¿s College, University of Oxford, Oxford, United Kingdom
If you want to understand the impact of information and technology on a fascinat- ing industry, this book is a must-read. The author explains in a highly intriguing way how innovations propelled the flower industry from the sixteenth century till today. Whether you are working in the flower industry, a business student, academic, or just intrigued by the business behind flowers, you will enjoy this book!
Martin Mocker Professor of Information Systems, ESB Business School, Reutlingen University, Reutlingen, Germany. Research Affiliate, MIT Sloan Center for Information Systems Research, Cambridge, USA
Eric van Heckis Professor of Information Management and Markets at Erasmus University Rotterdam. He is the coauthor of Making Markets, among other books and articles, and the recipient of the ERIM Book Award, the ERIM Impact Award, the Outstanding Paper Literati Network Award, and the AIS Best Conference Paper in IS Education Award. In 2020, he received the AIS Sandra Slaughter Service Award, the AIS Technology Challenge Award, and the AIS Impact Award. He lives in Rotterdam.
Charts the history of Dutch dominance in the high-speed flower markets
Explains high-speed operations, circular business models, and the use of digital technologies
Presents experiences from the high-speed flower business and markets useful for other sectors
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
xxiii
220 S. 2 s/w Illustr. 21 farbige Illustr. 220 p. 23 illus. 21 illus. in color. |
| ISBN-13: | 9783030693022 |
| ISBN-10: | 3030693023 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Heck, Eric van |
| Auflage: | 1st ed. 2021 |
| Hersteller: |
Springer International Publishing
Springer International Publishing AG |
| Maße: | 235 x 155 x 14 mm |
| Von/Mit: | Eric van Heck |
| Erscheinungsdatum: | 01.07.2021 |
| Gewicht: | 0,376 kg |
Eric van Heckis Professor of Information Management and Markets at Erasmus University Rotterdam. He is the coauthor of Making Markets, among other books and articles, and the recipient of the ERIM Book Award, the ERIM Impact Award, the Outstanding Paper Literati Network Award, and the AIS Best Conference Paper in IS Education Award. In 2020, he received the AIS Sandra Slaughter Service Award, the AIS Technology Challenge Award, and the AIS Impact Award. He lives in Rotterdam.
Charts the history of Dutch dominance in the high-speed flower markets
Explains high-speed operations, circular business models, and the use of digital technologies
Presents experiences from the high-speed flower business and markets useful for other sectors
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
xxiii
220 S. 2 s/w Illustr. 21 farbige Illustr. 220 p. 23 illus. 21 illus. in color. |
| ISBN-13: | 9783030693022 |
| ISBN-10: | 3030693023 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Heck, Eric van |
| Auflage: | 1st ed. 2021 |
| Hersteller: |
Springer International Publishing
Springer International Publishing AG |
| Maße: | 235 x 155 x 14 mm |
| Von/Mit: | Eric van Heck |
| Erscheinungsdatum: | 01.07.2021 |
| Gewicht: | 0,376 kg |
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