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Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure.
Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
You'll learn the process, design your first experiment, and start testing business ideas. If you're already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systematically in your organization through ceremonies and shared language. It's time to move past opinions and bulletproof your ideas with evidence today.
Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure.
Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
You'll learn the process, design your first experiment, and start testing business ideas. If you're already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systematically in your organization through ceremonies and shared language. It's time to move past opinions and bulletproof your ideas with evidence today.
David J. Bland Author and founder based in Silicon Valley who helps companies find growth using "Lean Startup" methods, design thinking, and business model innovation.
Alex Osterwalder Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the "Thinkers 50" list; passionate entrepreneur; and in-demand speaker.
1 Design
Design the Team p. 3
Shape the Idea p. 15
2 Test
Hypothesize p. 27
Experiment p. 41
Learn p. 49
Decide p. 59
Manage p. 65
3 Experiments
Select an Experiment p. 91
Discovery p. 101
Validation p. 231
4 Mindset
Avoid Experiment Pitfalls p. 313
Lead through Experimentation p. 317
Organize for Experiments p. 323
Afterword p. 329
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Rechtsratgeber |
| Genre: | Recht |
| Produktart: | Nachschlagewerke |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 1 DesignDesign the Team p. 3Shape the Idea p. 152 TestHypothesize p. 27Experiment p. 41Learn p. 49Decide p. 59Manage p. 653 ExperimentsSelect an Experiment p. 91Discovery p. 101Validation p. 2314 MindsetAvoid Experiment Pitfalls p. 313Lead through Experi |
| ISBN-13: | 9781119551447 |
| ISBN-10: | 1119551447 |
| Sprache: | Englisch |
| Herstellernummer: | 1W119551440 |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Bland, David J.
Osterwalder, Alexander |
| Auflage: | 1. Auflage |
| Hersteller: | Wiley John + Sons |
| Maße: | 241 x 187 x 25 mm |
| Von/Mit: | David J. Bland (u. a.) |
| Erscheinungsdatum: | 12.11.2019 |
| Gewicht: | 1,006 kg |
David J. Bland Author and founder based in Silicon Valley who helps companies find growth using "Lean Startup" methods, design thinking, and business model innovation.
Alex Osterwalder Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the "Thinkers 50" list; passionate entrepreneur; and in-demand speaker.
1 Design
Design the Team p. 3
Shape the Idea p. 15
2 Test
Hypothesize p. 27
Experiment p. 41
Learn p. 49
Decide p. 59
Manage p. 65
3 Experiments
Select an Experiment p. 91
Discovery p. 101
Validation p. 231
4 Mindset
Avoid Experiment Pitfalls p. 313
Lead through Experimentation p. 317
Organize for Experiments p. 323
Afterword p. 329
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Rechtsratgeber |
| Genre: | Recht |
| Produktart: | Nachschlagewerke |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 1 DesignDesign the Team p. 3Shape the Idea p. 152 TestHypothesize p. 27Experiment p. 41Learn p. 49Decide p. 59Manage p. 653 ExperimentsSelect an Experiment p. 91Discovery p. 101Validation p. 2314 MindsetAvoid Experiment Pitfalls p. 313Lead through Experi |
| ISBN-13: | 9781119551447 |
| ISBN-10: | 1119551447 |
| Sprache: | Englisch |
| Herstellernummer: | 1W119551440 |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Bland, David J.
Osterwalder, Alexander |
| Auflage: | 1. Auflage |
| Hersteller: | Wiley John + Sons |
| Maße: | 241 x 187 x 25 mm |
| Von/Mit: | David J. Bland (u. a.) |
| Erscheinungsdatum: | 12.11.2019 |
| Gewicht: | 1,006 kg |
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