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It is inevitable that the story concentrates on the Callaway Golf Company, since the firm exemplified the vision of a man dedicated to marshalling human and material assets to bring superior products to the market that consumers would clamor for. The reader will learn how Callaway creatively used marketing tools to satisfy consumers and retain brand name loyalty.
But the book is also the tale of a man with human flaws. Anecdotes sprinkled throughout the book illustrate Callaway's laudable personal activities and occasions when human shortcomings led to missteps in his life.
Finally, the book has an international flavor. The reach of Callaway Golf Company spans the oceans, and reportage from overseas media sources has been extensive. Information from those sources has been included to disclose how Callaway Golf leadership has been viewed outside the USA.
It is inevitable that the story concentrates on the Callaway Golf Company, since the firm exemplified the vision of a man dedicated to marshalling human and material assets to bring superior products to the market that consumers would clamor for. The reader will learn how Callaway creatively used marketing tools to satisfy consumers and retain brand name loyalty.
But the book is also the tale of a man with human flaws. Anecdotes sprinkled throughout the book illustrate Callaway's laudable personal activities and occasions when human shortcomings led to missteps in his life.
Finally, the book has an international flavor. The reach of Callaway Golf Company spans the oceans, and reportage from overseas media sources has been extensive. Information from those sources has been included to disclose how Callaway Golf leadership has been viewed outside the USA.
| Erscheinungsjahr: | 2006 |
|---|---|
| Genre: | Importe, Sport |
| Produktart: | Nachschlagewerke |
| Rubrik: | Hobby & Freizeit |
| Thema: | Sonstige Sportarten |
| Medium: | Taschenbuch |
| ISBN-13: | 9781425106270 |
| ISBN-10: | 1425106277 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Overturf, Rich |
| Hersteller: | Trafford Publishing |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 17 mm |
| Von/Mit: | Rich Overturf |
| Erscheinungsdatum: | 16.11.2006 |
| Gewicht: | 0,468 kg |
| Erscheinungsjahr: | 2006 |
|---|---|
| Genre: | Importe, Sport |
| Produktart: | Nachschlagewerke |
| Rubrik: | Hobby & Freizeit |
| Thema: | Sonstige Sportarten |
| Medium: | Taschenbuch |
| ISBN-13: | 9781425106270 |
| ISBN-10: | 1425106277 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Overturf, Rich |
| Hersteller: | Trafford Publishing |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 17 mm |
| Von/Mit: | Rich Overturf |
| Erscheinungsdatum: | 16.11.2006 |
| Gewicht: | 0,468 kg |
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