Colin Barrow: The 30 Day MBA in Marketing

Cover: 9781398611009 | The 30 Day MBA in Marketing | Colin Barrow | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

Develop your marketing skillset and accelerate your career through the insights and teachings from the world's top business schools.

Über den Autor

Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: Introduction to marketing; Chapter - 02: Buyer behaviour; Chapter - 03: Marketing strategy; Chapter - 04: Products and services; Chapter - 05: Advertising and promotion; Chapter - 06: Place and distribution; Chapter - 07: Pricing; Chapter - 08: People: managing the marketing organization; Chapter - 09: Maths for marketing; Chapter - 10: Marketing and the law; Chapter - 11: Marketing plans and budgets;

Erscheinungsjahr:	2023
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9781398611009
ISBN-10:	139861100X
Sprache:	Englisch
Herstellernummer:	14873
Einband:	Kartoniert / Broschiert
Autor:	Barrow, Colin
Auflage:	3. Auflage
Hersteller:	Kogan Page
Maße:	231 x 153 x 18 mm
Von/Mit:	Colin Barrow
Erscheinungsdatum:	03.05.2023
Gewicht:	0,424 kg

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