Guides the reader through every crucial stage in EE's journey, including the crafting of the secret merger, the designing of a visionary new brand identity and innovating at speed to provide superfast 4G

About the authors
Foreword
Preface

01 Inspiration, inventors and innovationTransformative leaders
Transformative technolgies
A transformative telecoms market

02 Sleeping with the enemy
Genesis of the joint venture
Britain's biggest communications company

03 A new team to deliver
A leadership structure to enable transformation
Selecting a team to move the company forward
Transforming the management structure
Establishing priorities
A new leadership style for a new business

04 An audacious plan
The big bang theory
The innovation vs. regulation conundrum
Building a plan and a vision for the company

05 A step change in performance
Execution, execution, execution
The Performance Management Framework
Aligning performance to the vision
Setting the direction
Instilling clear accountabilities and responsibilities
Getting your team to commit
The power of the Performance Dashboard
The importance of getting to know the customer and the frontline

06 Building a new brand for Britain
The secret project
Brand transformation
Product innovation at the core of your brand
A brand-new DNA - from the inside out

07 Announcing EE
Managing the pressure points
The importance of strategic partnerships
The communications challenge
We are EE

08 The challenge of momentum2013 and 2014: The superfast years
A technological transformation
The ever-evolving network
Taking up the challenge of serving half of Britain

09 Supercharging sales
Breaking records with 4G
Transforming a business-to-consumer function
Retail transformation
Digital transformation
Transforming a business-to-business function

10 The £12.5 billion businessKick-starting a financial transformation
The importance of cash management
The key to supplier management
Driving revenue profitability

11 The culmination of the joint venture
A new transformation
The integration challenge
5G and the video revolution
The people of EE

Afterword
Endnotes
Index