Karen Nelson-Field is the Founder and Executive Director of Amplified Intelligence and Professor of Media Innovation at The University of Adelaide, Australia. Karen is a globally acclaimed researcher in media science, is a regular speaker on the major circuits, and has secured research funding from some of the world's largest advertisers. Her first book, Viral Marketing: The Science of Sharing (2013), set the record straight on hunting for 'viral success'. Her work has been noted in The New York Times, Bloomberg Business, CNBC, Forbes, Wall Street Journal, Huffington Post, Contagious and The Drum, and she is a regular media writer for the Australian Financial Review. Karen's commercial work combines tech and innovative methodological design to look closely at attention metrics in a disrupting digital economy.

Guides decision-making for marketers in the noisy, data-rich, fast-paced world of advertising

Highlights the elements of an effective advertising campaign for long-term brand growth in any digital media

Talks about buying the best advertising impression, creating the best impression and who you should impress

Offers an evidence-based deep dive into how attention works for advertising, and its relationship with sales

Reminds all marketers that the AdTech industry is on the precipice of change and what they can control to survive that change