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. With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.
. Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
. Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.
. With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.
. Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
. Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.
Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking." He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three books into a hands-on learning experience. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.
- Introduction
- Discipline 1: Differentiate
- Discipline 2: Collaborate
- Discipline 3: Innovate
- Discipline 4: Validate
- Discipline 5: Cultivate
- Take Home Lessons
- Brand Glossary
- Acknowledgments
- Recommended Reading
| Erscheinungsjahr: | 2005 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9780321348104 |
| ISBN-10: | 0321348109 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Neumeier, Marty |
| Auflage: | revised and expanded edition |
| Hersteller: |
New Riders
Pearson Education Limited Pearson Professional |
| Maße: | 202 x 136 x 13 mm |
| Von/Mit: | Marty Neumeier |
| Erscheinungsdatum: | 07.2005 |
| Gewicht: | 0,235 kg |
Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking." He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three books into a hands-on learning experience. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.
- Introduction
- Discipline 1: Differentiate
- Discipline 2: Collaborate
- Discipline 3: Innovate
- Discipline 4: Validate
- Discipline 5: Cultivate
- Take Home Lessons
- Brand Glossary
- Acknowledgments
- Recommended Reading
| Erscheinungsjahr: | 2005 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9780321348104 |
| ISBN-10: | 0321348109 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Neumeier, Marty |
| Auflage: | revised and expanded edition |
| Hersteller: |
New Riders
Pearson Education Limited Pearson Professional |
| Maße: | 202 x 136 x 13 mm |
| Von/Mit: | Marty Neumeier |
| Erscheinungsdatum: | 07.2005 |
| Gewicht: | 0,235 kg |
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