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Cover: 9781845201951 | The Business of Ethnography | Brian Moeran | Taschenbuch | Englisch
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The Business of Ethnography
Strategic Exchanges, People and Organizations
Taschenbuch von Brian Moeran
Sprache: Englisch

55,30 €*

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Lieferzeit 1-2 Wochen

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Beschreibung
Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices. Moeran's fieldwork, rooted in participant-observation of business life in communities and corporations, leads him to an original theory of how business operates. Culture is not all-powerful, Moeran shows. Instead, social structures strongly influence behavior. At the heart of Moeran's analysis is a firm belief in fieldwork and ethnography - terms much bandied about in business, management and cultural studies, but rarely undertaken in depth. The Business of Ethnography not only provides a useful methodology for people studying or wishing to understand business, but also acts as a clarion call for anthropologists to rethink their discipline beyond traditional fieldwork sites.
Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices. Moeran's fieldwork, rooted in participant-observation of business life in communities and corporations, leads him to an original theory of how business operates. Culture is not all-powerful, Moeran shows. Instead, social structures strongly influence behavior. At the heart of Moeran's analysis is a firm belief in fieldwork and ethnography - terms much bandied about in business, management and cultural studies, but rarely undertaken in depth. The Business of Ethnography not only provides a useful methodology for people studying or wishing to understand business, but also acts as a clarion call for anthropologists to rethink their discipline beyond traditional fieldwork sites.
Über den Autor
Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.
Inhaltsverzeichnis

Introduction: Strategic Exchanges Part I: Frames 1 Baptized by Fire 2 Analysing Frames 3 Frames at Work Part Il: Networks 4 Managing Impressions 5 Making Connections 6 Doing Business Part III: Fields 7 Exhibition of Virtue 8 The Art of Capitalizing 9 Creative Fields CoacluJoa: The Business of Ethnography

Details
Erscheinungsjahr: 2005
Fachbereich: Allgemeines
Genre: Importe
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781845201951
ISBN-10: 1845201957
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Moeran, Brian
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 234 x 156 x 13 mm
Von/Mit: Brian Moeran
Erscheinungsdatum: 01.02.2005
Gewicht: 0,371 kg
Artikel-ID: 128466056
Über den Autor
Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.
Inhaltsverzeichnis

Introduction: Strategic Exchanges Part I: Frames 1 Baptized by Fire 2 Analysing Frames 3 Frames at Work Part Il: Networks 4 Managing Impressions 5 Making Connections 6 Doing Business Part III: Fields 7 Exhibition of Virtue 8 The Art of Capitalizing 9 Creative Fields CoacluJoa: The Business of Ethnography

Details
Erscheinungsjahr: 2005
Fachbereich: Allgemeines
Genre: Importe
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781845201951
ISBN-10: 1845201957
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Moeran, Brian
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 234 x 156 x 13 mm
Von/Mit: Brian Moeran
Erscheinungsdatum: 01.02.2005
Gewicht: 0,371 kg
Artikel-ID: 128466056
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