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The Business of Stories
Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you're worth
Taschenbuch von Susan Payton
Sprache: Englisch

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Beschreibung
Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This book shows you how.
In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).
This game-changing framework will help you to:

Understand why storytelling is a superpower and how to use it to stand out in your marketplace
Share stories that connect with the people you want to work with, so sales conversations are easy
Be seen as a trusted authority, as you communicate your value and get paid what you're worth
Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This book shows you how.
In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).
This game-changing framework will help you to:

Understand why storytelling is a superpower and how to use it to stand out in your marketplace
Share stories that connect with the people you want to work with, so sales conversations are easy
Be seen as a trusted authority, as you communicate your value and get paid what you're worth
Über den Autor
Susan Payton demystifies the 'art of storytelling', so it never feels hard or complicated. As a story strategist, copywriter and messaginggeek, she helps business owners and marketers craft clear messages and compelling stories that launch products, build brands and create raving fans. Learn more at [...]
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781781336601
ISBN-10: 1781336601
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Payton, Susan
Hersteller: Rethink Press
Maße: 216 x 140 x 12 mm
Von/Mit: Susan Payton
Erscheinungsdatum: 25.02.2022
Gewicht: 0,276 kg
Artikel-ID: 121311257
Über den Autor
Susan Payton demystifies the 'art of storytelling', so it never feels hard or complicated. As a story strategist, copywriter and messaginggeek, she helps business owners and marketers craft clear messages and compelling stories that launch products, build brands and create raving fans. Learn more at [...]
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781781336601
ISBN-10: 1781336601
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Payton, Susan
Hersteller: Rethink Press
Maße: 216 x 140 x 12 mm
Von/Mit: Susan Payton
Erscheinungsdatum: 25.02.2022
Gewicht: 0,276 kg
Artikel-ID: 121311257
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