Praise for The Business-Oriented CIO

A Guide to Market-Driven Management

"A must-read for CIOs and senior IT executives. George Tillmann's Market-Driven Management techniques are an outstanding addition to the CIO's arsenal, full of insights for IT organizations wanting to generate real added value from IT investments and services."
-Andre Spatz, former Chief Information Officer, UNICEF

"The Business-Oriented CIO: A Guide to Market-Driven Management is an exciting proposition for CIOs and CEOs trying to make IT more responsive to their organizations' needs. Tillmann's formula for running the IT department as a business within a business can transform a costly, slow-to-respond, always-playing-catch-up function into vibrant, efficient, responsive internal partner."
-Brandt Allen, Professor, Darden Business School, University of Virginia

"Tillmann delivers a thoroughly insightful guide to navigating and managing IT through his market-driven and customer-focused approach to business alignment through governance, strategy, and planning. A must-read for the entire executive suite focused on value-driven information technology."
-Paul Zazzera, former SVP and Chief Information Officer, Time Inc.

"Both experienced and relatively new CIOs can learn a great deal from George's insightful pragmatic guide on the biggest challenge facing CIOs today. Namely, how to position IT, and the CIO, as an integral part of the business. Keep it in your desk drawer for handy reference: you will go to it often."
-Peter Whatnell, Chief Information Officer, Sunoco Inc.

Every CIO's playbook . . .

Written by industry expert George Tillmann, The Business-Oriented CIO offers you important guidance on how to bring IT into the mainstream of your business and how you can make the transition from technical guru to a full member of the executive team. This essential book contains insights from business leaders including Michael Porter on strategy, Harry Markowitz on portfolio theory, C. K. Prahalad and Gary Hamel on core competencies, Robert Kaplan and David Norton on scorecards, and Christian Gronroos on customer service. It reveals the winning formula to take your IT department from a reactive cost center to a proactive business partner.