Tina Sutton is a veteran color, consumer trends and fashion marketing consultant for product developers, corporations and advertising agencies. She has researched, written about and lectured on the psychology of color for numerous publications, arts institutions, and television and radio programs nationwide. Sutton was also a longtime style and features writer for The Boston Globe, and author of The Making of Markova: Diaghilev’s Baby Ballerina to Groundbreaking Icon, a highly regarded biography of legendary dancer Alicia Markova. Stuart Semple is a world-renowned contemporary artist, curator, and activist. His multidisciplinary approach spans painting, printmaking, video, technology, sculpture, happenings, and performances. His works have been exhibited at the ICA (Institute of Contemporary Arts)/UK, Denver Art Museum, Dulwich Picture Gallery, the Barbican, the Whitworth, and several other museums and institutions. Stuart has written for The Guardian, VogueSpain, and Art of England magazine, and has presented for the BBC, including the BBC Radio Documentary “Hostile Design,” which was nominated for an ARIA (an “Academy Award” for radio). As a curator, Semple founded GIANT, the UK’s largest artist-run gallery space, where he presents a program of international contemporary art. He received a Happiness Hero medal from the United Nations on their first International Day of Happiness, in recognition of his artwork Happy Clouds, which took place outside Tate Modern. Stuart also founded [...], which distributes art materials made in his studio, including his iconic Pinkest Pink and Blackest Black paints, to artists around the globe. Semple has spoken at Southbank Centre, Frieze Art Fair, Dublin Museum, Denver Art Museum, Oxford University, and the Royal College of Art, and he is an ambassador for mental health charity Mind, where he initiated a fund to provide arts therapies throughout England and Wales. He lives in Bournemouth, UK.

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Introduction
The Color Wheel
How to Use Color
The Color Chart
The Process
Aspects of Color
Basic Color Schemes
What's Your Color?
Special Effects for Colors
Moods and Color
The Psychology of Color
Color Trends
Process Color Conversion Chart
Color Swatches
About the Authors
Photo Credits