Simon Kingsnorth is a recognized digital marketing expert with over 20 years of industry experience, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. He is currently the Founder and CEO of SK, which is a Strategic marketing company that supports small and large businesses around the world to build and execute highly successful marketing strategies.

Chapter - 01: How this book works; Chapter - 02: Building a high-converting, beautiful website; Chapter - 03: Optimizing your website to deliver top SEO results; Chapter - 04: Managing paid search for cost-effective results; Chapter - 05: Running display advertising that delivers brand value; Chapter - 06: Managing affiliates and partnerships to deliver highly targeted leads; Chapter - 07: Creating content that excites, informs and converts; Chapter - 08: Delivering organic and paid social media that grows your brand; Chapter - 09: Using analytics to interpret and optimize your results to maximize performance; Chapter - 10: Automating your email and CRM plans to deliver compelling digital communications; Chapter - 11: Using e-commerce and retail partners to scale your merchandizing; Chapter - 12: Providing customer service that delivers high review scores and builds loyalty;