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Cover: 9781422172810 | The End of Competitive Advantage: How to Keep Your Strategy Moving...
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The End of Competitive Advantage
How to Keep Your Strategy Moving as Fast as Your Business
Buch von Rita Gunther McGrath
Sprache: Englisch

33,90 €*

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Beschreibung
A strategy expert takes on one of most fundamental and recognized notions in strategy: sustainable competitive advantage. McGrath defines the new transient lifecycle of competitive advantage and shows how successful firms manage through it by using an updated philosophy.
A strategy expert takes on one of most fundamental and recognized notions in strategy: sustainable competitive advantage. McGrath defines the new transient lifecycle of competitive advantage and shows how successful firms manage through it by using an updated philosophy.
Über den Autor
Rita Gunther McGrath, a professor at Columbia Business School in New York, is one of the world’s leading experts on strategy in highly uncertain and volatile environments. She works with both Global 1000 icons and smaller, fast-growing organizations to help them create an entrepreneurial mind-set, drive growth, and recognize when and how to disengage.

McGrath has coauthored several popular books, including Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009), MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth (2005), and The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty (2000). In 2009 McGrath was inducted as a Fellow of the Strategic Management Society, an honor accorded to those who have had a significant impact on the field.
Details
Erscheinungsjahr: 2013
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781422172810
ISBN-10: 1422172813
Sprache: Englisch
Einband: Gebunden
Autor: McGrath, Rita Gunther
Hersteller: Harvard Business Review Press
Maße: 241 x 161 x 27 mm
Von/Mit: Rita Gunther McGrath
Erscheinungsdatum: 04.06.2013
Gewicht: 0,496 kg
Artikel-ID: 106320924
Über den Autor
Rita Gunther McGrath, a professor at Columbia Business School in New York, is one of the world’s leading experts on strategy in highly uncertain and volatile environments. She works with both Global 1000 icons and smaller, fast-growing organizations to help them create an entrepreneurial mind-set, drive growth, and recognize when and how to disengage.

McGrath has coauthored several popular books, including Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009), MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth (2005), and The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty (2000). In 2009 McGrath was inducted as a Fellow of the Strategic Management Society, an honor accorded to those who have had a significant impact on the field.
Details
Erscheinungsjahr: 2013
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781422172810
ISBN-10: 1422172813
Sprache: Englisch
Einband: Gebunden
Autor: McGrath, Rita Gunther
Hersteller: Harvard Business Review Press
Maße: 241 x 161 x 27 mm
Von/Mit: Rita Gunther McGrath
Erscheinungsdatum: 04.06.2013
Gewicht: 0,496 kg
Artikel-ID: 106320924
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