William E. Heinecke, CEO The Minor Group, Thailand, founded Minor Holdings in 1967, nearly three decades later it has grown into The Minor Group, spanning more than thirty companies. He was also a two-time past president of the American Chamber of Commerce, Thailand; sat on the Prime Minister's Foreign Investment Advisory Council, and accompanied several official Thailand government missions to America and Europe.

Jonathan Marsh has worked as a journalist in the UK, Hong Kong, Bangkok, New York and Sydney. Based in Thailand in 1997, he had a front row seat of the economic crisis that started in Bangkok and swept through Asia. He currently edits a personal investment magazine in Hong Kong.

Richard Neville, the Chief Financial Officer for the Minor Food Group, contributed material about "The Pizza Wars" for Chapters 21 and 22.

Introduction 1

Find a Vacuum and Fill it 17

Do Your Homework 29

You Won't be Committed if You're not Having Fun 39

Work Hard, Play Hard 47

Work with Other People's Brains 55

Set Goals (but go easy on the "Vision" thing) 65

Trust Your Intuition 73

Reach for the Sky (at least once) 83

Learn to Sell 93

Become a Leader 103

Recognize a Failure and Move on 113

Make the Most of Lucky Breaks 123

Embrace Change as a Way of Life 131

Develop Your Contacts 143

Use Your Time Wisely 153

Measure for Measure 161

Don't Put up with Mediocrity 173

Chase Quality, Not Dollars 183

Act Quickly in a Crisis 191

After a Fall, Get Back in the Saddle Quickly 201

Fight the Good Fight (especially those that you can win): Pizza Wars - Act I 213

People Build Brands, Brands do not Build People: Pizza Wars - Act II 223

Be Prepared for Anything: The September 11 Rule 237

Reinvent Yourself: Onwards and Upwards 247

Be Content 263

Chronology 273

Bibliography 277

Index 279