'This book should be on every business owner's reading list; every time they read it, they will discover something relevant and new.'
Dr Jana Matthews, Founder and Director, Australian Centre for Business Growth

In The Essential Entrepreneur, celebrated entrepreneur and business strategist Richard Turner shares a practical, step-by-step approach to starting and growing a thriving enterprise.

As an entrepreneur, you are going to make some mistakes along the way. Inside, you'll discover how the author has faced and overcome similar challenges to build multi-million dollar businesses, together with wisdom from an expert panel including: Tobi Pearce (co-founder of SWEAT), Flavia Tata Nardini (of Fleet Space), Simon Haigh (of Haigh's Chocolates), and Kirsten Bernhardt (skilled investment manager).

Discover how to:

• assess the market for profitable opportunities
• validate your ideas and maximise their value
• create a business plan that really works
• disrupt a market or create your own
• get your business ready for investment, public listing, or sale.

If you're ready to take your fledgling business to the next level, or to finally follow that brilliant big idea, The Essential Entrepreneur is the business coach you need to get you there.