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Cover: 9780593542699 | The Experience Mindset | Changing the Way You Think about Growth
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The Experience Mindset
Changing the Way You Think about Growth
Buch von Tiffani Bova
Sprache: Englisch

25,55 €*

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Lieferzeit 1-2 Wochen

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Beschreibung
"From the Wall Street Journal bestselling author of Growth IQ comes a guide to enhancing customer and employee experience simultaneously for unprecedented revenue growth. In the war for customer acquisition, businesses invest millions of dollars to improve customer experience. They deliver packages faster, churn out new products, and endlessly revamp their UI, often putting greater strain on employees for diminishing returns. According to Tiffani Bova, this siloed focus on customer experience - without considering the impact on your staff - actually hinders growth in the long run. The most successful companies adopt an Experience Mindset that strengthens both employee experience (EX) and customer experience (CX) at the same time. Based on exclusive research from two Salesforce-sponsored studies of thousands of employees and c-suite executives, The Experience Mindset details exactly how your company can adopt an Experience Mindset, at scale. It's not enough to know that happy employees equals happy customers. You must have an intentional, balanced approach to company strategy that involves all stakeholders - IT, Marketing, Sales, Operations, and HR - with KPIs and ownership over outcomes. Employees are the heart of your business. If you want to remain competitive in today's marketplace, investing in people is no longer a nice-to-have, but rather a must have"--
"From the Wall Street Journal bestselling author of Growth IQ comes a guide to enhancing customer and employee experience simultaneously for unprecedented revenue growth. In the war for customer acquisition, businesses invest millions of dollars to improve customer experience. They deliver packages faster, churn out new products, and endlessly revamp their UI, often putting greater strain on employees for diminishing returns. According to Tiffani Bova, this siloed focus on customer experience - without considering the impact on your staff - actually hinders growth in the long run. The most successful companies adopt an Experience Mindset that strengthens both employee experience (EX) and customer experience (CX) at the same time. Based on exclusive research from two Salesforce-sponsored studies of thousands of employees and c-suite executives, The Experience Mindset details exactly how your company can adopt an Experience Mindset, at scale. It's not enough to know that happy employees equals happy customers. You must have an intentional, balanced approach to company strategy that involves all stakeholders - IT, Marketing, Sales, Operations, and HR - with KPIs and ownership over outcomes. Employees are the heart of your business. If you want to remain competitive in today's marketplace, investing in people is no longer a nice-to-have, but rather a must have"--
Über den Autor
Tiffani Bova; foreword by Tom Peters
Details
Erscheinungsjahr: 2023
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Einband - fest (Hardcover)
ISBN-13: 9780593542699
ISBN-10: 059354269X
Sprache: Englisch
Einband: Gebunden
Autor: Bova, Tiffani
Hersteller: Penguin Publishing Group
Maße: 230 x 157 x 30 mm
Von/Mit: Tiffani Bova
Erscheinungsdatum: 06.06.2023
Gewicht: 0,474 kg
Artikel-ID: 124545200
Über den Autor
Tiffani Bova; foreword by Tom Peters
Details
Erscheinungsjahr: 2023
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Einband - fest (Hardcover)
ISBN-13: 9780593542699
ISBN-10: 059354269X
Sprache: Englisch
Einband: Gebunden
Autor: Bova, Tiffani
Hersteller: Penguin Publishing Group
Maße: 230 x 157 x 30 mm
Von/Mit: Tiffani Bova
Erscheinungsdatum: 06.06.2023
Gewicht: 0,474 kg
Artikel-ID: 124545200
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