Marko Sarstedt: The Great Facilitator

Cover: 9783030060305 | The Great Facilitator | Marko Sarstedt (u. a.) | Buch | viii | 2019

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Über den Autor

Barry J. Babin is Chair and Max P. Watson, Jr. Professor of Business Research at Louisiana Tech University, and Co-Chair of the Board of Governors for the Academy of Marketing Science. He has authored leading texts in consumer behavior and marketing research and is coauthor of Multivariate Data Analysis (Hair et al., 2006/2010). Prof. Babin's research focuses on consumers' realization of value. He has published previously in the Journal of the Academy of Marketing Research, the Journal of Business Research, the Journal of Marketing, the Journal of Consumer Research, and the International Journal of Wine Business Research, among others.

Marko Sarstedt is chaired professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany) and adjunct professor at Monash University Malaysia. His main research is in the application and advancement of structural equation modeling methods to further the understanding of consumer behavior and to improve marketing decision-making. His research has been published in journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Multivariate Behavioral Research, Organizational Research Methods, MIS Quarterly, and International Journal of Research in Marketing. Marko has co-edited several special issues of leading journals and co-authored several widely adopted textbooks, including "A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)" (together with Joe F. Hair, G. Tomas M. Hult, and Christian M. Ringle).

Zusammenfassung

Provides first-hand reports on guiding business PhDs and faculty on how to systematically advance their careers

Offers unique insights into the factors driving the success of textbooks and academic articles in management research

Shows how to successfully mentor PhD students and young faculty

Inhaltsverzeichnis

Colleague, Mentor, and Leader.- DBA.- Coauthor.- Global Scholar.

Details

Erscheinungsjahr:	2019
Fachbereich:	Werbung & Marketing
Genre:	Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	viii 212 S. 5 s/w Illustr. 61 farbige Illustr. 212 p. 66 illus. 61 illus. in color.
ISBN-13:	9783030060305
ISBN-10:	3030060306
Sprache:	Englisch
Einband:	Gebunden
Autor:	Babin, Barry J. Sarstedt, Marko
Redaktion:	Sarstedt, Marko Babin, Barry J.
Herausgeber:	Barry J Babin/Marko Sarstedt
Auflage:	1st edition 2019
Hersteller:	Springer International Publishing
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	241 x 160 x 18 mm
Von/Mit:	Marko Sarstedt (u. a.)
Erscheinungsdatum:	25.03.2019
Gewicht:	0,5 kg

Artikel-ID: 116615522