Brenda Polan is a fashion writer, editor, lecturer and academic. She was formerly fashion editor and women's page editor of The Guardian and has since written for all Britain's major newspapers and many magazines. She was until recently Programme Director (Media) at London College of Fashion, University of the Arts London.

Roger Tredre is Course Leader, MA Fashion Communication, at Central Saint Martins, University of the Arts London. Prior to his academic career, he worked in newspaper fashion journalism and was the first Editor-in-Chief of WGSN, the online fashion trends and research business.

Acknowledgements
Foreword
Introduction

PART 1 EARLY DAYS
Introduction, Charles Frederick Worth, Callot Soeurs, Jeanne Paquin, Paul Poiret, Mariano Fortuny

PART 2 1910s-1930s
Introduction, Jeanne Lanvin, Gabrielle 'Coco' Chanel, Jean Patou, Madeleine Vionnet, Elsa Schiaparelli, Mainbocher, Adrian, Salvatore Ferragamo, Madame Alix Grès

PART 3 1940-1950s
Introduction, Cristóbal Balenciaga, Christian Dior, Charles James, Claire McCardell, Hubert de Givenchy, Norman Norell, Pierre Cardin, Mary Quant, Rudi Gernreich

PART 4 1960s-1970s
Introduction, Yves Saint Laurent, André Courrèges, Valentino, Karl Lagerfeld, Halston, Kenzo, Ralph Lauren, Issey Miyake, Geoffrey Beene, Calvin Klein, Giorgio Armani

PART 5 1980s
Introduction, Rei Kawakubo, Yohji Yamamoto, Vivienne Westwood, Paul Smith, Azzedine Alaïa, Gianni Versace, Jean Paul Gaultier, Dolce & Gabbana, John Galliano, Donna Karan

PART 6 1990s
Introduction, Miuccia Prada, Martin Margiela, Marc Jacobs, Tom Ford, Alexander McQueen, Nicolas Ghesquière

PART 7 2000s-2010s
Introduction, Raf Simons, Hedi Slimane, Phoebe Philo, Alessandro Michele, Demna Gvasalia

Bibliography