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Cover: 9781523002887 | The Human Side of Innovation: The Power of People in Love with People
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The Human Side of Innovation
The Power of People in Love with People
Buch von Indra Nooyi (u. a.)
Sprache: Englisch

39,20 €*

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Beschreibung
"PepsiCo's and 3M's award-winning chief design officer reveals the secret to creating life-changing innovations: putting the human factor at the center of everything. In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional products, brands and experiences, or somebody will beat you to it. And Mauro Porcini-PepsiCo's and 3M's first ever chief design officer-says, the key to real, world-changing innovation is to put people first. Putting people first requires what Porcini calls unicorns: people who are in love with people and who have a genuine fire in them to create meaningful solutions for actual human beings. In this book, he describes them, celebrates them, and details their superpowers so you can find them, hire them, grow them, and retain them. Some have qualities you might expect-the ability to dream and an attention to detail-but when was the last time you heard an executive ask prospective hires if they were kind or humble? Porcini uses his journey across startups and multinational corporations, through successes and failures, to create a handbook for modern innovators. This book is written by a celebrated designer, high-level corporate executive, and a decent human being"--
"PepsiCo's and 3M's award-winning chief design officer reveals the secret to creating life-changing innovations: putting the human factor at the center of everything. In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional products, brands and experiences, or somebody will beat you to it. And Mauro Porcini-PepsiCo's and 3M's first ever chief design officer-says, the key to real, world-changing innovation is to put people first. Putting people first requires what Porcini calls unicorns: people who are in love with people and who have a genuine fire in them to create meaningful solutions for actual human beings. In this book, he describes them, celebrates them, and details their superpowers so you can find them, hire them, grow them, and retain them. Some have qualities you might expect-the ability to dream and an attention to detail-but when was the last time you heard an executive ask prospective hires if they were kind or humble? Porcini uses his journey across startups and multinational corporations, through successes and failures, to create a handbook for modern innovators. This book is written by a celebrated designer, high-level corporate executive, and a decent human being"--
Über den Autor
Mauro Porcini
Inhaltsverzeichnis
Contents
Foreword by Ramon Laguarta
Foreword by Indra Nooyi
Introduction: Innovation Is an Act of Love
1. Mapping the New World
2. Dream Hunting
3. Good Answers to the Wrong Questions
4. User-Generated Content
5. The Magic of Experiences
6. A New Humanism
7. The Unicorn’s Entrepreneurial Gifts
8. The Unicorn’s Social Gifts
9. The Unicorn’s Enabling Gifts
10. Fighting the Dictatorship of the Normal
11. Inspired by Unexpected Mentors
Conclusion: Designing Happiness
Details
Erscheinungsjahr: 2022
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: XIV
250 S.
ISBN-13: 9781523002887
ISBN-10: 1523002883
Sprache: Englisch
Einband: Gebunden
Autor: Nooyi, Indra
Porcini, Mauro
Hersteller: Berrett-Koehler Publishers
Maße: 239 x 159 x 22 mm
Von/Mit: Indra Nooyi (u. a.)
Erscheinungsdatum: 01.11.2022
Gewicht: 0,562 kg
Artikel-ID: 121160196
Über den Autor
Mauro Porcini
Inhaltsverzeichnis
Contents
Foreword by Ramon Laguarta
Foreword by Indra Nooyi
Introduction: Innovation Is an Act of Love
1. Mapping the New World
2. Dream Hunting
3. Good Answers to the Wrong Questions
4. User-Generated Content
5. The Magic of Experiences
6. A New Humanism
7. The Unicorn’s Entrepreneurial Gifts
8. The Unicorn’s Social Gifts
9. The Unicorn’s Enabling Gifts
10. Fighting the Dictatorship of the Normal
11. Inspired by Unexpected Mentors
Conclusion: Designing Happiness
Details
Erscheinungsjahr: 2022
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: XIV
250 S.
ISBN-13: 9781523002887
ISBN-10: 1523002883
Sprache: Englisch
Einband: Gebunden
Autor: Nooyi, Indra
Porcini, Mauro
Hersteller: Berrett-Koehler Publishers
Maße: 239 x 159 x 22 mm
Von/Mit: Indra Nooyi (u. a.)
Erscheinungsdatum: 01.11.2022
Gewicht: 0,562 kg
Artikel-ID: 121160196
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