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The Idea Writers
Copywriting in a New Media and Marketing Era
Taschenbuch von T. Iezzi (u. a.)
Sprache: Englisch

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Beschreibung
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
Über den Autor
TERESSA IEZZI editor of AdAge's Creativity Magazine and a regular columnist in AdAge, she's made regular appearances on ABC, CNN and BBC America and more generally in the national press as an expert on advertising and popular culture.
Zusammenfassung
The first book in the Advertising Age series shows copywriters how to create multimedia ads that sell
Inhaltsverzeichnis
The Creativity Age Bernbach to the Future The Storytellers Digital is Not a Channel How to Not Write Advertising Life in Adland Bringing Ideas to Life It's Just Getting Good Appendix And Now a Few Words From Lee Clow
Details
Erscheinungsjahr: 2010
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: ix
213 S.
ISBN-13: 9780230613881
ISBN-10: 0230613888
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Iezzi, T.
N/A, N.
Auflage: 2010 edition
Hersteller: Palgrave Macmillan
Palgrave MacMillan Us
Maße: 234 x 156 x 19 mm
Von/Mit: T. Iezzi (u. a.)
Erscheinungsdatum: 14.12.2010
Gewicht: 0,271 kg
Artikel-ID: 101482165
Über den Autor
TERESSA IEZZI editor of AdAge's Creativity Magazine and a regular columnist in AdAge, she's made regular appearances on ABC, CNN and BBC America and more generally in the national press as an expert on advertising and popular culture.
Zusammenfassung
The first book in the Advertising Age series shows copywriters how to create multimedia ads that sell
Inhaltsverzeichnis
The Creativity Age Bernbach to the Future The Storytellers Digital is Not a Channel How to Not Write Advertising Life in Adland Bringing Ideas to Life It's Just Getting Good Appendix And Now a Few Words From Lee Clow
Details
Erscheinungsjahr: 2010
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: ix
213 S.
ISBN-13: 9780230613881
ISBN-10: 0230613888
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Iezzi, T.
N/A, N.
Auflage: 2010 edition
Hersteller: Palgrave Macmillan
Palgrave MacMillan Us
Maße: 234 x 156 x 19 mm
Von/Mit: T. Iezzi (u. a.)
Erscheinungsdatum: 14.12.2010
Gewicht: 0,271 kg
Artikel-ID: 101482165
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