The Myth and Propaganda of Black Buying Power

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Beschreibung

The second edition of this Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while ¿buying power¿ is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America. A new foreword by Dr. Darrick Hamilton, Henry Cohen Professor of Economics and Urban Policy at the New School (in New York, USA), and a new chapter on cryptocurrencies are included in this new edition.

Über den Autor

Dr. Jared A. Ball Professor of Africana and Communication Studies at Morgan State University in Baltimore, MD. and host of the "iMiXWHATiLiKE!" podcast. His decades of journalism, media, writing, and political work can be found at [...]. Ball has also been named as one of 2022's Marguerite Casey Foundation's Freedom Scholars.

Zusammenfassung

Describes the origins of the myth of black buying power, the rhetoric around this myth, and the contextualization

Looks at historical figures from across the political spectrum who have propagated the myth of black buying power

Provides an original contribution to the literature on the racial wealth gap

Inhaltsverzeichnis

Chapter 1. Introduction.- Chapter 2. Propaganda Versus Economics: Constructing a Myth.- Chapter 3. Buying Power Not Protest: The Myth Prevents Unrest.- Chapter [...] Myth's "BIG THREE" Modern Purveyors: Reviewing Selig, Nielsen, McKinsey & Co.- Chapter 5. The Myth at. Play: A Most Suitable Environment.- Chapter 6. Cryptoganda: The Newest Bottle for Very Old Brandy.- Chapter 7.Freedom Was the Call But "Instead They Got a Bank!".- Chapter 8.Conclusion: Policy and Organization Versus Economics.

Details

Erscheinungsjahr:	2023
Fachbereich:	Volkswirtschaft
Genre:	Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	xix 133 S.
ISBN-13:	9783031265488
ISBN-10:	3031265483
Sprache:	Englisch
Einband:	Gebunden
Autor:	Ball, Jared A.
Auflage:	2nd edition 2023
Hersteller:	Springer Nature Switzerland Springer International Publishing
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	216 x 153 x 14 mm
Von/Mit:	Jared A. Ball
Erscheinungsdatum:	31.05.2023
Gewicht:	0,323 kg

Artikel-ID: 126446209