Beth Kanter: The Networked Nonprofit

Cover: 9780470547977 | The Networked Nonprofit | Kanter (u. a.) | Taschenbuch | Paperback

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Beschreibung

This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it.

Über den Autor

Named one of the most influential women in technology by Fast Company and one of BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media [...] and the CEO of Zoetica.

Allison H. Fine is the author of Momentum: Igniting Social Change in the Connected Age, which was the winner of the 2007 Terry McAdams National Nonprofit Book Award.

Inhaltsverzeichnis

Figures and Tables v

Foreword vii
Randi Zuckerberg

Preface xi

Acknowledgments xvii

The Authors xix

One Introducing Networked Nonprofits 1

Two Nonprofit Challenges and Trends 11

Part One How to Become a Networked Nonprofit 23

Three Understanding Social Networks 25

Four Creating a Social Culture 41

Five Listening, Engaging, and Building Relationships 59

SiX Building Trust Through Transparency 73

Seven Making Nonprofit Organizations Simpler 87

Part Two What to Do as a Networked Nonprofit 103

Eight Working with Crowds 105

Nine Learning Loops 121

Ten From Friending to Funding 135

Eleven Governing Through Networks 151

Conclusion 163

Notes 167

Glossary 181

Resources 189

Index 193

Details

Erscheinungsjahr:	2010
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9780470547977
ISBN-10:	0470547979
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Kanter, Beth Fine, Allison
Hersteller:	Wiley John Wiley & Sons
Maße:	254 x 203 x 12 mm
Von/Mit:	Beth Kanter (u. a.)
Erscheinungsdatum:	28.06.2010
Gewicht:	0,491 kg

Artikel-ID: 101228378