Carmine Gallo is the author of seven books, including the Wall Street Journal bestseller The Presentation Secrets of Steve Jobs and the award-winning The Innovation Secrets of Steve Jobs. He is also the author of the bestseller Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds. He is a popular [...] columnist, keynote speaker, and communications coach whose techniques have been implemented by Fortune 100 companies. His clients include Intel, Coca-Cola, Chevron, SanDisk, and Pfizer. He lives in Pleasanton, California, with his wife and two daughters. [...]

Acknowledgments v

Preface vii

Introduction: How to Be Insanely Great in Front of Any Audience xi

Act 1: Create The Story 1

Scene1: Plan in Analog 3

Scene 2: Answer the One Question That Matters Most 15

Scene 3: Develop a Messianic Sense of Purpose 27

Scene 4: Create Twitter-Like Headlines 39

Scene 5: Draw a Road Map 49

Scene 6: Introduce the Antagonist 63

Scene 7: Reveal the Conquering Hero 75

Intermission 1: Obey the Ten-Minute Rule 83

Act 2: Deliver the Experience 85

Scene 8: Channel Their Inner Zen 87

Scene 9: Dress Up Your Numbers 105

Scene 10: Use "Amazingly Zippy" Words 113

Scene 11: Share the Stage 127

Scene 12: Stage Your Presentation with Props 137

Scene 13: Reveal a "Holy Shit" Moment 151

Intermission 2: Schiller Learns from the Best 161

Act 3: Refine and Rehearse 165

Scene 14: Master Stage Presence 167

Scene 15: Make it Look Effortless 179

Scene 16: Wear the Appropriate Costume 195

Scene 17: Toss the Script 199

Scene 18: Have Fun 207

Encore: One More Thing 215

Postscript: Steve Jobs by the Book 219

Notes 235

Index 247