Andy Clayton is an award-winning entrepreneur, having founded four companies: one failed, one sold, and two going strong. Andy has a skill for identifying and clarifying key concepts that has helped him to succeed as a business teacher and author. Andy is an autistic entrepreneur, a passionate sportsman, and supporter of climate change causes.

Part I: Getting Started 1. Introduction to the Scale Model 2. Key Principles 3. The Scale Model Checklist Part II: Strategy 4. SMC 1 - Scale Strategic Plan 5. Strategy 1 - The Core 6. Strategy 2 - Commercial Strategy 7. Strategy 3 - Base Camps 8. SMC 2 - Meeting Effectiveness 9. SMC 3 - Accountability and Team Structure 10. SMC 4 - We're too busy! 11. SMC 5 - Executing Strategy - Quarterly planning 12. SMC 6 - Team Leadership 13. SMC 7 - Profitability 14. SMC 8 - Cash 15. SMC 9 - Organisational Culture 16. SMC 10 - Systems and Processes 17. SMC 11 - Collecting Customer Feedback 18. SMC 12 - Sales and Marketing Functions Part IV: Bonus tools 19. Maximising Company Value 20. Planning Survey