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Cover: 9781631570339 | The Seven Principles of Digital Business Strategy | McKeown (u. a.)
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The Seven Principles of Digital Business Strategy
Taschenbuch von Niall McKeown (u. a.)
Sprache: Englisch

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Beschreibung
If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use the seven principles of digital business strategy to define the direction of travel for your business in today's digital economy.
If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use the seven principles of digital business strategy to define the direction of travel for your business in today's digital economy.
Über den Autor
Niall McKeown is the founder and CEO of ionology and visiting professor at Ulster University. He is an entrepreneur, YouTube enthusiast, aspiring troublemaker, and unconventional physics geek. He has experienced the nasty effects of disruption and is passionately committed to helping other business leaders avoid the same fate. The seven principles of digital business strategy is the antidote he has been applying successfully to hundreds of organizations since 1999.
Details
Erscheinungsjahr: 2017
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781631570339
ISBN-10: 1631570331
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: McKeown, Niall
Durkin, Mark
Hersteller: Business Expert Press
Maße: 229 x 152 x 9 mm
Von/Mit: Niall McKeown (u. a.)
Erscheinungsdatum: 04.10.2017
Gewicht: 0,242 kg
Artikel-ID: 123665597
Über den Autor
Niall McKeown is the founder and CEO of ionology and visiting professor at Ulster University. He is an entrepreneur, YouTube enthusiast, aspiring troublemaker, and unconventional physics geek. He has experienced the nasty effects of disruption and is passionately committed to helping other business leaders avoid the same fate. The seven principles of digital business strategy is the antidote he has been applying successfully to hundreds of organizations since 1999.
Details
Erscheinungsjahr: 2017
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781631570339
ISBN-10: 1631570331
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: McKeown, Niall
Durkin, Mark
Hersteller: Business Expert Press
Maße: 229 x 152 x 9 mm
Von/Mit: Niall McKeown (u. a.)
Erscheinungsdatum: 04.10.2017
Gewicht: 0,242 kg
Artikel-ID: 123665597
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