Annie Proulx

PART ONE: INTRODUCTION TO CORPORATE COMMUNICATION
Defining Corporate Communication
Introduction
Scope and Definitions
Chapter Summary
Corporate Communication in Contemporary Organizations
Introduction
Historical Background
Integrated Communication
Drivers for Integrated Communication
Organizing Communication
Chapter Summary
PART TWO: CONCEPTUAL FOUNDATIONS
Stakeholder Management and Communication
Introduction
Stakeholder Management
The Nature of Stakes and Stakeholders
Stakeholder Communication
Stakeholder Engagement and Collaboration
Chapter Summary
Corporate Identity, Corporate Branding and Corporate Reputation
Introduction
Corporate Identity, Image and Reputation
Corporate Branding
Aligning Identity, Image and Reputation
Chapter Summary
PART THREE: CORPORATE COMMUNICATION IN PRACTICE
Communication Strategy
Introduction
The Process of Communication Strategy
The Content of Communication Strategy
Chapter Summary
Strategic Planning and Campaign Management
Introduction
Planning and Executing Programs and Campaigns
Theories on Effective Messages and Persuasion
Chapter Summary
Research and Measurement
Introduction
Research and Evaluation
Measuring Corporate Reputation
Measuring Corporate Identity
Chapter Summary
PART FOUR: SPECIALIST AREAS IN CORPORATE COMMUNICATION
Media Relations
Introduction
Journalism and News Organizations
News and Corporate Reputation
Framing News Stories
The New Media Landscape
Chapter Summary
Internal Communication
Introduction
Defining Internal Communication
Internal Communication and Organizational Identification
Voice, Silence and Stimulating Employee Participation
Social Media and Communities of Practice
Chapter Summary
Issues Management and Public Affairs
Introduction
Defining Issues
Managing Issues
Influencing Public Policy
Chapter Summary
Crisis Communication
Introduction
Preparation for Crises
Communication about a Crisis
Chapter Summary
PART FIVE: NEW DEVELOPMENTS IN CORPORATE COMMUNICATION
Leadership and Change Communication
Introduction
Defining Leadership and Change
Communicating During a Change
Effective Leadership Communication
Chapter Summary
Corporate Social Responsibility and Community Relations
Introduction
Defining Corporate Social Responsibility
Communicating About Corporate Social Responsibility
Community Involvement Programmes
Chapter Summary