Wade T. Lightheart is a Certified Sports Nutritionist Advisor and president/director of education and co-founder of BIOptimizers. As a plant-based and drug-free athlete for more than two decades, Wade is a three-time National Natural Bodybuilding Champion who competed in both the IFBB Mr. Universe and the INBA Natural Olympia by the age of 31. At the age of 50, Wade came out of retirement to win the Open Men's and Grand Master's Categories at the INBA Ironman International, then competed at The PNBA Natural Olympia. Six months later, Wade successfully ran his first marathon in four hours. Matt Gallant is a serial entrepreneur, the CEO and co-founder of BIOptimizers, a health author, and a kinesiologist with a degree in the Science of Physical Activity. He has also been a strength and conditioning coach for multiple pro athletes and a self-defense instructor. He co-formulated Magnesium Breakthrough, among many other supplements over 18 years. He's tried virtually every diet once but has been successfully following a mostly ketogenic diet for over 30 years, and his purpose is to create life-changing health solutions. Together, Wade and Matt have tested virtually every diet from raw food, carnivore, ketogenic, vegan, vegetarian, IIFYM, and many more. They've taken their collective knowledge and experience and created a new unifying paradigm in nutrition that ends dietary confusion once and for all. [...]