Rob Lalka is a professor of practice and the Executive Director of the Lepage Center for Entrepreneurship at Tulane University's A.B. Freeman School of Business. He is the co-founder of Medora Ventures, a consulting firm in purpose-driven ventures.

Acknowledgments
Act I. Silicon
1. Sophomoric Exploits: Mark Zuckerberg, Facemash and Thefacebook
2. Dark Arts: Larry Page and Sergey Brin, Backrub and Google
3. You're Going to Get What's Coming to You: Keith Rabois, Peter Thiel, and David Sacks, PayPal
4. A Self- Fulfilling Prophecy: Travis Kalanick, UberCab
5. White Lies: Bill Shockley, Foundation for Research and Education on Eugenics and Dysgenics
Act II. Gold
6. Trust Us: Mark Zuckerberg, Thefacebook and Facebook, Inc.
7. Anything It Likes: Larry Page and Sergey Brin, Google, Inc.
8. Words Do Matter: Keith Rabois, Peter Thiel, and David Sacks, PayPal and Founders Fund
9. Rape with an Engraved Invitation: Travis Kalanick, Uber
10. Greed Is Good: J. D. Vance, Mithril Capital and Narya Capital
Act III. Power
11. What Important Truth? Mark Zuckerberg and Peter Thiel, Meta Platforms, Inc.
12. There Will Be Blood: Larry Page and Sergey Brin, Alphabet Inc.
13. A New Crusade: Peter Thiel, Palantir
14. We Do the Right Thing: Dara Khosrowshahi, Uber Technologies, Inc.
15. Our Great Symbol of Democracy: J. D. Vance and Peter Thiel, Narya Capital, Rumble, and Clearview AI
Epilogue
Notes
Index